Biography Flash: James Charles - Beauty Mogul's 84M Followers, New Single, Controversies in 2025
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Biography Flash: James Charles - Beauty Mogul's 84M Followers, New Single, Controversies in 2025
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James Charles, the beauty mogul and social media superstar, continues to maintain his reign at the top of the beauty influencer pyramid with a massive combined following of over 84.5 million across his TikTok, Instagram, and YouTube channels as of September 2025, according to BrandVM. His TikTok presence alone boasts around 40.5 million followers, solidifying his unmatched reach and cementing his spot as the biggest name in beauty online. He keeps his audience engaged with regular content, including makeup challenges, reviews, and behind-the-scenes peeks into both his personal life and his brand, Painted, where he acts as CEO.
In business news, James remains in the beauty spotlight not just for his content, but also for his entrepreneurial success with Painted. Industry blogs like Favikon highlight his creativity and bold approach to makeup, while influencer reports detail that his recent Instagram earnings remain substantial, hitting around 50,000 dollars per month in the summer of 2025, per HypeAuditor, even if slightly down from earlier in the year.
On the music front, James made headlines earlier in the year with the surprise release of his first single, “Call Me Back.” According to OK Magazine, the song, which deals with themes of heartbreak and closure, ignited a flurry of reactions, splitting fans between those amazed by his vocal talent and others recalling his controversial past. The release reinforced his ability to pivot into new artistic spheres and keep eyes on him beyond beauty.
Social media remains James’s main stage for both self-promotion and audience connection. Just in the past 24 hours, his TikTok—featuring him unboxing PR packages and launching a new giveaway that closes September 14—has generated over 400,000 likes and thousands of comments and shares, showing his engagement rate is still strong.
However, legacy issues from past controversies do linger, with some social media users and news outlets resurging references to the 2021 allegations and his public apology. Notably, OK Magazine recaps how James publicly addressed, apologized, and accounted for his actions in a lengthy video, a moment that still shapes his public biography.
James Charles’s trajectory continues to be one of outsized digital influence, business growth, and cultural conversation, with his platform and reach unlikely to diminish anytime soon. Thanks for listening and be sure to subscribe to never miss an update on James Charles, and search the term Biography Flash for more great biographies.
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