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When sales, finance, and operations pull in different directions, growth stalls. But when those teams align, momentum builds fast.

In this episode of the Growth Department podcast, Chelsey Reynolds sits down with Marcus Rien (scratch golfer, COO, and CFO turned founder of Waves CPAs) to explore how founders can create operational clarity, unlock faster decision-making, and build systems that support scale.

Marcus unpacks real-world examples of silo breakdowns and shares a powerful model for fractional CFO support that integrates with go-to-market teams.

You’ll walk away with insights into cash flow strategy, automation tips, and how to make your numbers actually useful across departments.

00:00 The Importance of Alignment in Business Functions
03:03 The Role of Finance in Business Success
05:07 Implementing Effective Collaboration Strategies
07:37 The Integrator's Role in Company Dynamics
09:57 Consequences of Misalignment in Departments
11:58 The Impact of Overselling on Company Culture
14:38 Leveraging Financial Insights for Growth
17:31 Creating Accountability Through Data
19:56 The Dangers of Fudging Numbers
23:14 The Psychology of Sales Teams
25:33 Operations and Customer Feedback
27:10 Collaboration Across Functions
27:47 Financial Performance and Sales Strategy
31:32 Balancing Optimism in Forecasting
34:19 Cohesion in Business Functions
36:33 Aligning Sales, Operations, and Finance

Check out Waves CPAs here: https://wavescpas.com/

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Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !