1. Stefano Barni on The Window is the First Experience
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1. Stefano Barni on The Window is the First Experience
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What makes someone stop in front of a luxury store?
“If I can get you to take a picture of the window I created, I’ve already done half my job.” – Stefano Barni
In this episode of Luxe Visionaries, Stefano Barni, creative director behind some of the most iconic luxury storefronts, reveals how visual merchandising is far more than decoration. It’s storytelling, strategy, and sales, all seen before the customer even walks in.
Whether you're a brand strategist, designer, or retail professional, this episode offers unforgettable insights on how the first impression becomes the lasting one.
Watch the full episode now and follow along as we redefine what modern luxury truly means. Like, subscribe, and don’t miss a single episode of Luxe Visionaries.
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