Hailey Bieber: Billion-Dollar Beauty Icon Rings NYSE Bell
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Hailey Bieber: Billion-Dollar Beauty Icon Rings NYSE Bell
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Hailey Bieber has dominated headlines this week with a series of high-profile appearances and landmark business moves that have not only cemented her status as a style icon but also marked her as one of the most influential beauty entrepreneurs of her generation. The most significant development was the blockbuster news that Hailey’s skincare brand, Rhode, was acquired by e.l.f. Beauty in a historic one-billion-dollar deal. According to People magazine, Hailey will remain the founder, stepping into a larger creative role as Chief Creative Officer and Head of Innovation, while also becoming a strategic advisor for the expanded company. She called the partnership “an incredible opportunity” to bring Rhode to a global audience, and insiders have described the deal as something that came directly to her—underscoring her brand’s robust market appeal.
Celebrations quickly moved from boardrooms to the streets of New York, where Hailey led a ceremonial ringing of the NYSE opening bell, joined by Alicia Keys. The event was a dazzling mix of business and pop culture, highlighting both the financial muscle of the deal and Hailey’s star power, according to ABC News. Rhode’s trajectory has clearly impressed industry insiders, with $200 million in sales within three years and ambitious launches planned for Sephora stores in the UK and North America before year’s end.
Fashion has been front-and-center in her media presence. Vogue and W magazine noted her bold wardrobe during New York Fashion Week, honoring style legends like Madonna with a Tom Ford-era Gucci ensemble and swapping in vintage Donna Karan for daytime business events. Social media buzzed as Hailey wore a sculptural brown Ashi Studio design for Rhode’s promotional appearances, including one at the September 4 Rhode x Sephora launch party, where she stood out as both the model and mastermind behind the brand. Threads, Instagram, and influencer marketing sites have analyzed her effective blend of transparency, luxurious minimalism, and community-driven scarcity—the elements that fuel Rhode’s continual social media momentum.
On the campaign front, Hailey premiered as DKNY’s star in their Fall 2025 collection photographed by Mikael Jansson. The imagery, described as “gritty, golden, and endlessly alive,” landed Hailey as DKNY’s modern muse, fusing uptown allure with her signature entrepreneurial confidence.
Major headlines have focused on the billion-dollar acquisition, the NYSE celebration with Alicia Keys, and Hailey’s transformative fashion moments. Verified reports emphasize her unwavering commitment to the Rhode brand and distinct influence not just in business, but in shaping modern pop culture and luxury beauty with substance. Unconfirmed rumors about possible new product collaborations and international retail partnerships float around social media, but as of now, she remains focused on Rhode’s global expansion and her role as a creative leader.
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