Alix Earle: DWTS Debut, Controversy, and Control in 2025
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Alix Earle: DWTS Debut, Controversy, and Control in 2025
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Alix Earle has dominated headlines this week as she was officially announced as a contestant on Dancing With the Stars Season 34, making her Good Morning America debut as part of the cast alongside notable figures like Robert Irwin. Earle, who boasts 7.5 million TikTok followers and is known for her Get Ready With Me videos as well as hosting the Hot Mess podcast, called joining the show an easy yes given her background as a former competitive dancer and long-time fan. The news is being framed not only as a huge move for Earle’s public profile but also as a strategic play to pull a Gen Z audience into the DWTS revival, especially with her strong crossover appeal and Sports Illustrated Swimsuit cover girl cred, as reported by BrandVM and AOL.
The swirl of excitement over her TV debut quickly met controversy when decade-old social media posts allegedly containing racial slurs resurfaced and began circulating again on Reddit and TikTok. These posts, which date back to when Earle was age 13 or 14, first spread widely on Reddit’s r/Alixearlesnark in 2022 but were newly amplified this week by the Gen Z outlet Her Campus and others. Earle was pressed to respond by a wave of social media comments demanding accountability, while many fans, including on TikTok, publicly defended her, emphasizing her age at the time. This generated a heated but divided public discourse, with her fan base standing up for her youthful mistakes and others insisting she address the issue immediately. According to coverage from AOL, Earle has since issued an apology expressing deep regret for her conduct at that age, though some outlets note her team has not provided further comment. This controversy has become one of the most discussed aspects of her week, potentially impacting the broader narrative of her rapid rise.
Meanwhile, Alix appeared on the September 5th episode of Live With Kelly and Mark, sharing stories about how she met her NFL boyfriend Braxton Berrios and offering playful insight about preparing for ballroom competition. However, when pressed by PEOPLE and others, she revealed that Berrios, now with the Houston Texans, will not be in the DWTS audience for her opening night due to conflicting football commitments. That minor disappointment hasn’t slowed her momentum or social media chatter, which remains intensely focused on both her new high-profile gig and her personal life.
In business news, Alix also made waves by regaining majority control over her company in 2025 according to Amra & Elma, underscoring her ambition and growing reputation as a resilient Gen Z entrepreneur. Social media activity included viral TikToks remixing music with DJ John Summit and continued high engagement with her daily content.
To sum up, Alix Earle’s week was headline-heavy, balancing her career-defining turn on national television with the long shadow of controversial past posts, all while maintaining her status as a social media sensation, budding business leader, and one of the most watched Gen Z public figures right now.
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