Moments That Matter ✦ The Human Side of Branding
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Moments That Matter ✦ The Human Side of Branding
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What if the secret to unforgettable client experiences wasn’t more automation, but more personality?
In this guest episode, I sit down with my fellow creative and alumni from Kutztown University: Xander to unpack the idea of Unreasonable Hospitality and how going just a little further than expected can completely change how clients remember, trust, and refer you. We talk about the power of personal touch, how small moments can leave a big impact, and how systems (like Notion!) can help you create experiences that feel custom without costing your sanity.
We also get into why branding isn’t just about standing out, it’s about creating something that can be felt. This one’s for any designer or creative who wants to lead with more heart, serve with more intention, and never lose the magic that makes our work matter.
You can find Xander:
https://alexspanglerart.wixsite.com/alexander-spangler-d
https://www.instagram.com/xanders_illustrator/
linktr.ee/XanderS_Illustrator