『The art of the story: How to win in the Lloyd’s market』のカバーアート

The art of the story: How to win in the Lloyd’s market

The art of the story: How to win in the Lloyd’s market

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 In the London market, hundreds of submissions compete for underwriters’ attention every week. What separates the ones that land capacity from the ones that get passed over? According to Kingsley Flynn, Chairman and Non-Executive Director at Fenchurch Broking, it often comes down to the story you tell. In this episode of IB Talk, Gia Snape speaks with Flynn about why packaging a risk is as important as pricing it.
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