In Episode 2 of The Marketing Mechanic, Dennis Yu explains the Geo-Vertical Grid—the simple way to see how your city signals (geo) and your industry relationships (vertical) intersect to prove you’re the real deal. Building on Episode 1’s Entity Grid, Dennis shows how your business, your people, your locations, your reviews, and your content all connect across platforms like Google Business Profile, Facebook, YouTube, LinkedIn, and more. When those connections line up across your city and your category, algorithms recognize authentic authority. When they don’t, even fancy metrics and paid links crumble.

Dennis walks through real-world examples—Atlanta roofers, Miami pool builders, Phoenix garage doors—to show why legitimate local relationships outperform tricks every time. If you’re active in your trade, go to conferences, collaborate with peers in other cities, support neighborhood teams, leave real reviews for the businesses you actually use, and publish proof from the jobs you complete, you’re already generating the kind of trust signals that search engines can’t fake. The episode breaks down how to capture those interactions on your phone, repurpose them across your entity objects, and organize them so Google, ChatGPT, and social platforms read a consistent story: you’re a trusted provider in this city and this vertical.

You’ll also see why old tactics like mass directory submissions, PBNs, CTR manipulation, and generic DR/DA chasing set off the lie-detector. Real companies have steady, human patterns—relationships that make sense in the neighborhood and within the trade. Spam leaves footprints that are easy to spot. Dennis explains how to aim your efforts like a crosshair at the intersection of where you operate and what you do, then zoom in further to dominate specific suburbs and service lines, such as commercial roofing in Buckhead or leak repair in Coral Gables.

If you’ve been paying for “SEO” that can’t show real gains in your own data, this episode is your flashlight in a dark room. Watch now to learn how to build durable, compounding authority by turning real work and real relationships into signals that algorithms reward. And if you want Dennis to sanity-check your setup, head to blitzmetrics.com/quickaudit and get an objective readout of what’s working, what’s risky, and what to do next.

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

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Get your quick audit today: https://blitzmetrics.com/quickaudit/

In this first episode of The Marketing Mechanic, former search-engine engineer Dennis Yu unpacks the structure behind the entire digital marketing ecosystem. From search engines and social platforms to AI tools, he shows how everything ties back to entities—people, businesses, and places—and the Knowledge Graph that connects them. These connections, not quick hacks or shiny tools, are what decide who gets found on Google, YouTube, TikTok, and even AI-powered answers.

Whether you’re running a home-service business or just starting your marketing career, this episode explains why rankings come down to trust and proof: reviews, collaborations, content, and consistent signals across all your digital touchpoints. Dennis shares how to turn real-world reputation into long-term digital authority, how to repurpose content across platforms so it isn’t trapped in walled gardens, and why mastering these fundamentals will keep your marketing relevant for the next decade.

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

#SEO #DigitalMarketing #Google #MarketingMechanic #DennisYu #KnowledgeGraph #LocalSEO #HomeServicesMarketing #HVACMarketing #AuthorityBuilding #ContentRepurposing #AISEO #SEOtips #SocialMediaMarketing #OnlineReputation