How do great companies win top talent—fast? On Battle Ready, host Ricky Chavez sits down with Youi Culberson, founder & president of Culberson Resources Inc., a Houston-based recruiting firm with 20+ years of success. From immigrating at 10 to pivoting from accounting to executive recruiting, Youi shares real-world strategies for employers and candidates: how to craft “the sizzle” in your employer brand, identify a candidate’s superpower, showcase emotional intelligence, and build resumes that tell a clear story. We also dig into behavioral interviews, private-equity dynamics, being an A-player during layoffs, and scaling a business by mentoring and letting go.

Perfect for hiring managers, HR/Talent Acquisition leaders, and professionals planning their next move. Learn what differentiates top performers, how to stand out on LinkedIn, and why clarity and culture win every time.

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• (00:00:14) - Battle Ready
• (00:00:33) - Meet Yui Culberson
• (00:00:57) - Asian American Recruitment Story
• (00:04:49) - How to Recruit the Right People
• (00:06:20) - Top Executives on Finding Talent
• (00:11:34) - Battle Ready
• (00:12:14) - Top HR Executives:
• (00:17:57) - Laid Off or Ready to Get Layoff?
• (00:22:03) - How to Get Out There in the Job Search
• (00:23:37) - Ricky Chavez on Business and the Future
• (00:25:57) - In the Elevator With Recruiters
• (00:27:11) - On Starting a Business on Your Own
• (00:27:48) - Why I Started to Scale My Business
• (00:29:51) - What's The Biggest Obstacle to Success?
• (00:32:38) - What is the core values of your company?
• (00:33:10) - The Crazy Candidate Negotiation
• (00:35:57) - Battle Ready
• (00:36:45) - Chris Rock on Letting Go
• (00:41:19) - What Would You Tell a Senior Manager About Retirement?
• (00:45:49) - Coberson Resources