As streaming reshapes the entire media landscape, live sports advertising is no longer out of reach for brands with modest budgets. On this episode of On Scope, Jennifer Monson, VP of sales at Fubo, joins the show to discuss how connected TV (CTV) is breaking down barriers that once kept many marketers sidelined during major sports moments.

Along with host Mike Berberich, Jennifer explains why the future of sports advertising is less about one splashy spot and more about ongoing, precision-based engagement; breaks down the differences between effective CTV and traditional TV creative; and shares her tips for how brands can avoid overwhelming avid fans with impression overload. She also highlights a real-world case study of one brand that started small and scaled effectively with a streaming campaign.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss Nike’s recent update to its famous “Just do it” tagline, speculating about whether the brand is ignoring a valuable audience and departing from its original mission with the change.

Despite the new opportunities in CTV, marketers continue to leave $26.8 billion on the table every year due to programmatic waste. You can tackle this waste head on with the tools, research, and resources available from the ANA Media Practice. Check it out now by visiting www.ana.net/media.

The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.