How To Close a Strategic Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Strategic investors are large companies that use startup investments to further their business objectives.

They rarely invest to make a financial return.

They fund startups to stay abreast of new technologies and markets.

They often invest in advance of buying the startup.

To close a strategic investor funding, consider the following:

The investor doesn’t care about the market size, competitor analysis, or go-to-market.

They care about furthering their own strategic goals.

Align the presentation with how the startup will help them reach their objectives.

Focus the effort on building products and testing markets that are important to the strategy.

Use these tools to gain an introduction to the key people at the strategic level and their priorities.

Point out the key value propositions of the startup and where they should look for entry points into the market.

Identify the key decision makers and keep them informed of your progress.

Be patient with the corporate process, as it will take time.

There’s typically a small number of people focused on funding startups at their company, so don’t expect significant resource commitments.

Consider these steps in closing a funding round from a strategic corporate partner.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.