『Season 4! Repositioning MetaMonster and Miscreant's explosive growth』のカバーアート

Season 4! Repositioning MetaMonster and Miscreant's explosive growth

Season 4! Repositioning MetaMonster and Miscreant's explosive growth

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 Andrew moved to Atlanta and is going all-in on MetaMonster while Sean drowns in Miscreants sales calls! 🚀 They dive into repositioning struggles, the push vs pull dilemma, and why lead magnets might be the answer. Plus: DEF CON madness, Webflow disasters, and someone made an AI review of MetaMonster.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:00.50SeanWhat's up?00:02.12AndrewWhat up, man?00:02.99SeanLong time. Yeah.00:04.19AndrewHas been a long time. When was the last one of these we did? Like, at least six weeks ago.00:08.07SeanThe last... I think the last one we did, you interviewed someone else. I was replaced.00:12.88AndrewOh, with Louie. OK.00:14.20SeanYeah. Yeah. That was good one. That good.00:16.73AndrewYeah, that was fun.00:17.87SeanYeah.00:19.34AndrewIt has horrible ah ah stats on Transistor. I haven't checked the YouTube stats.00:24.88SeanOh. but They just like me. You know? They...00:28.93AndrewLet's see.00:30.81AndrewLet's see, let's see. What? Has anyone listened to this?00:36.56SeanYou know we got 51.00:36.86AndrewOh, wow.00:37.08SeanUh-huh.00:38.26Andrewoh wow. Our latest videos are not doing well. But to be fair,00:44.08SeanInternally.00:44.66Andrewyeah that episode, lol, I heard heard our autoplay video.00:45.51SeanMm-hmm.00:49.74SeanOh.00:51.90Andrew43 whole views on on that that episode.00:55.21SeanNot bad. Yeah.00:58.62AndrewWe're we're killing it.01:00.08SeanYeah. ah But we got 51 subscribers, so, like, i don't know.01:05.20AndrewDo we really?01:06.10SeanYeah, 51 subscribers on YouTube.01:08.78AndrewThis is not going to be interesting to anyone listening. Like, we're the only ones who give a fuck how many YouTube subscribers we have.01:11.100SeanYeah, yeah. Yeah. Yeah, sorry everyone.01:15.36AndrewAlso, 50 is such a silly number.01:17.60SeanYeah.01:19.98AndrewYeah.01:20.46SeanCan't wait for my 50 subscriber YouTube play button.01:23.16SeanIt's a cardboard with a little poop stain on it.01:30.36AndrewYeah, a lot has changed since we last chatted and also not a lot has changed.01:33.88SeanMm-hmm.01:35.94AndrewI am now living in Atlanta.01:39.28SeanAnd you're leaving me.01:41.66Andrewand Well, just like we're not breaking up.01:43.04SeanWe're breaking up.01:45.78AndrewWe're going on a break. It's different.01:47.22Seanwow Can I see other people?01:50.18AndrewYeah, sure.01:52.08SeanWe're breaking up. We're broken up. It's okay. It's okay. I'm happy for you. Anything I'm jealous.01:57.43Andrewyeah so I'm living in Atlanta. I was, I working with scout last time we talked. to02:03.08SeanNot on the podcast, I think.02:05.94AndrewOkay.02:06.60SeanYeah.02:07.80AndrewI have a new client. it's been a lot of fun. They're in, uh, you an AI agent platform for sales teams.02:15.37SeanYeah.02:16.28Andrewand, uh, I'm basically a fractional CMO, which has been really fun. So I'm like, you hiring agencies and contractors and building marketing processes and trying to figure out how to, how to drive leads.02:30.29Andrewgot to bring in a friends agency. That's going super well. metamonster like, it's not like not going at all. Like I'm having it a couple of conversations a week probably, but, uh, they are not turning into customers. So,02:49.04Andrewgotta figure some shit out there which is why i'm talking about taking a break from miscreants work for a little while to focus on metamonster yeah i don't know where do you want to start03:02.24SeanLet's start, I mean, I don't know, let's talk about MetaMonster. Let's talk about like i feel like, I feel like we're chatting on Slack about like, you know, lead magnets and whether or not you have to nurture folks, you know, it feels like the people that are but you're speaking to are like interested but not ready to like buy or try.03:20.75Seanare they Are they like, are you giving them a trial or03:24.94AndrewYeah, so03:27.06Andrewwe... Okay, so since we last spoke, we updated the Metamonster positioning. So we were calling ourselves like an SEO web crawler and sort of a ah ah site audit tool.03:34.32SeanMm-hmm.03:42.18AndrewWe've tried to move away from that to more of like an SEO automation platform. our new so our new h one um scale on page seo optimization with ai and we're trying to sort of position ourselves against like chat gpt and manual processes and you know we didn't we didn't go for like a category because i don't know that ah seo automation platform is like an established category today so i wasn't i wasn't sure that would be widely recognized enough to resonate with people so we04:18.45SeanYeah.04:19.95Andrewsort of just have this like use case positioning and then we talk you know ah try to position ourselves against like doing seo work manually...
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