If you’ve ever had that “what if someone takes my business name?” feeling, this episode is for you. I sat down with trademark attorney Sarah Waldbuesser of Destination Legal to cut through the legal jargon and get real about protecting your brand. We talk about what a trademark is (and isn’t), how to know when it’s time to get one, and how to avoid common mistakes that could cost you big down the road.

You’ll hear:

• The difference between trademarks, copyrights, and patents (without the law school headache)
• The “gut punch” test for knowing when it’s time to trademark
• How to avoid building your brand on land you don’t own
• What the trademark process really looks like (cost, timeline, and what to expect)
• Why DIY-ing your trademark could be a risky move
• How trademarks become valuable business assets you can sell

This episode is all about giving you the knowledge to protect what you’ve worked so hard to build. And if you’ve ever Franken-Contracted your way through the legal stuff… you’re in good company, and it’s time we seek professional help!

About Sarah:

Sarah Waldbuesser, Esq., is a trademark attorney and owner of Destination Legal and TWIST Law. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her 2 little kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

Sarah’s Links:

instagram.com/sarahwaldbuesser

destinationlegal.com

twistlaw.co

Learn more about BizMagic or the BizMagic Podcast.