🎙️ Episode Introduction

In this episode of The Eardley Bird, Oli sits down with Tamzin Allinson, the newly promoted Social Media & Content Lead at Accountant_She and StriveX, the powerhouse accounting brand built by Rachel Harris.

Tamzin gives us a rare behind-the-scenes look at how one of the UK’s most recognisable accounting personal brands is built – on purpose. From platform-specific content strategies to viral trends and PR plays, Tamzin breaks down how a small team of two runs a multi-million-pound brand that gets hundreds of leads a month and reaches millions online.

We get into her wild growth from a 19-year-old creator into a strategic content lead, the secrets behind “casual” viral content, and why she’s KPI’d to fail. If you're in professional services and serious about growing your personal brand – this is a masterclass.

🌟 What You’ll Learn in This Episode

Why nothing Rachel Harris posts is accidental

How Accountant_She creates content that drives actual business

The strategy behind TikToks, Reels, and LinkedIn content

Why nurture content might “flop” – and still bring in clients

What accountants get wrong about social media

How to balance creativity and analytics as a marketer

Why Tamzin schedules time every week to fail on purpose

The importance of platform-specific styles and strategy

🎯 Key Takeaways

1️⃣ All viral content looks casual – but it’s never accidental

2️⃣ TikTok is for reach, Instagram is for trust, LinkedIn is for peers

3️⃣ Good marketing isn't luck – it's data, testing, and timing

4️⃣ Being KPI’d to fail forces creative risk-taking and growth

5️⃣ Reuse high-performing content with new hooks and formats

6️⃣ Recruitment, leads, PR, and authority can all come from social

7️⃣ Schedule content days – if it’s not blocked, it won’t happen

8️⃣ The right video with the wrong music can cost thousands of views

📖 Timestamps

0:00 Meet Tamzin Allinson: Social Lead at Accountant_She

1:00 What it’s really like managing content for Rachel Harris

2:20 Behind the viral sandwich video – it wasn’t random

3:30 Using your Gen Z brain (not your marketing brain)

5:10 What makes Rachel different from other financial influencers

6:30 Scroll-stopping tricks that actually work

8:00 Why TikTok, Instagram & LinkedIn need different content

10:50 When a “flop” becomes a paying client

11:30 How often they post on each platform – and why

13:30 The recruitment power of TikTok

15:00 Creative chaos meets analytical leadership

17:00 Why Rachel blocks two hours every week to film content

18:30 Tamzin’s big goal: take marketing off Rachel’s plate

20:30 How their PR strategy snowballed from one TV appearance

21:20 KPI’d to fail: Tamzin’s “creative failure” hours

23:00 Tips for accountants starting a personal brand

24:00 Connect with Tamzin online!

📌 Resources & Links

👉 Follow Tamzin on TikTok: https://www.tiktok.com/@lifebiteswithtaz

👉 Connect with Tamzin on LinkedIn: https://www.linkedin.com/in/tamzin-allinson-a01283210/

👉 Book a strategy session with Oli Eardley: https://www.addpeople.co.uk/consultants-oliver-eardley/

🎧 Listening on the move?

Spotify: https://open.spotify.com/show/4LlSwyTgQGawxfU50vnUES?si=ceaec797c79f41de

Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-eardley-bird-business-podcast/id1827916980

Amazon Music: https://music.amazon.in/podcasts/bca917ab-fd2e-4bec-95f2-45ef24f2506b/the-eardley-bird-business-podcast

🐣 Join the flock across our socials:

LinkedIn 💼: https://www.linkedin.com/company/the-eardley-bird-business-podcast/?viewAsMember=true

TikTok 🕺🏻: /eardleybirdpod

Instagram 📸: /eardleybird

💬 Got thoughts on the episode? Email us at eardleybird@addpeople.co.uk

📢 Like what you heard? Subscribe, share it, and don’t forget to hit the 🔔

#TamzinAllinson #AccountantShe #SocialMediaStrategy #B2BMarketing #ContentMarketing #TheEardleyBird #RachelHarris #TikTokForBusiness #MarketingForAccountants #GenZMarketing #ReelsTips #LinkedInContent #ViralStrategy #PersonalBranding2025