The Power of Pivoting: When & Why to Reinvent Your Brand
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The Power of Pivoting: When & Why to Reinvent Your Brand
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Episode Summary:
In this honest and inspiring episode, Cyndi Williams and Kelli Hayes Smith open up about the why and how behind their latest rebrand. From the early days of hot pink logos and "Cartoon Cyndi" to a full brand glow-up for Wanderlust Campus™ and Tripsy, they share real behind-the-scenes moments, mindset shifts, and what it means to build a brand that evolves with you.
Whether you’re in the early stages of building your business or feeling like your branding no longer reflects your growth, this conversation is packed with advice, encouragement, and a few good laughs (plus a cameo by... coffee creamer?).
In This Episode:
How the Wanderlust brand began—and why it had to change
Why branding is more than just logos and fonts
What to do when your business (or you!) outgrow your brand
The connection between branding, ideal clients, and aligned growth
Personal stories of courage, pivoting, and stepping into your next season
Resources Mentioned:
Free Wanderlust Campus™ Account → wanderlust-ceo.com
Wander Beyond Retreat – Almost Sold Out!
Follow on IG: @wanderlustceo, @careersonvacation