『From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire』のカバーアート

From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire

From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire

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 In this episode of Women Who Lead & Sell, Kelly and Aliya chat with Emma Sgourakis to share her journey from fashion design student to international skincare founder. She talks about owning her value, building with integrity, and navigating a crowded market — all while staying true to her mission. KEY TAKEAWAYS Focus on Passion Over Profit: Building a business should stem from what you enjoy and are passionate about, rather than solely focusing on financial gain. This approach can lead to unexpected success and fulfillment. Value Yourself and Your Work: Setting appropriate pricing for services is crucial. If you don’t value your expertise, potential clients won’t either. Doubling prices can lead to increased demand and commitment from clients. Commitment from Clients: Encouraging clients to commit financially upfront can enhance their engagement and results. This approach shifts the focus from transactional interactions to meaningful, long-term relationships. Integrity in Product Development: When creating products, especially in the health and wellness industry, it’s essential to prioritize quality and integrity over profit margins. This commitment can differentiate your brand in a saturated market. Education as a Marketing Tool: Providing valuable educational content helps build trust and loyalty among clients. By informing potential customers about the benefits of your products and the science behind them, you can create a strong customer base that understands and appreciates your offerings. BEST MOMENTS "I think I've always focused on what am I good at, what do I want to do, what can I contribute, what do I enjoy, and do that until it makes me some money." - Emma "If you don't value yourself, no one else will." - Emma "I realized that I had a certain amount of inquiries for my work... but still, things were only chugging along." - Emma "We both kind of said, well, there's not anything we'd 100% endorse." - Emma "To do it in a way where there you go, there are our fees... and now we can just focus on you and your body." - Kelly HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

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