The Full Funnel Growth Strategy behind Paired | CTV, Influencers and Key Channels for Mobile Growth
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The Full Funnel Growth Strategy behind Paired | CTV, Influencers and Key Channels for Mobile Growth
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このコンテンツについて
90% of marketing tests fail. Most marketers see this as depressing news. Jessica Gotti (Head of Performance Marketing at Paired) sees it as her competitive advantage.
CONTROVERSIAL TAKES:
• Traditional channels (Meta, TikTok, Google) are becoming "overcrowded markets"
• Apps now compete with AI, not just other apps
• The channels everyone's afraid to test are where the real opportunities are
KEY INSIGHTS:
• Jessica's $25 CPM rule for influencer testing
• How to use AI for influencer background checks (after one partnership disaster)
• Why web onboarding requires 20-25 screens to be effective
• The 3-phase influencer strategy that scales
• Connected TV vs Linear TV: measurement challenges and opportunities
• Channel diversification strategies for subscription apps
• Why celebrating failed tests gives you a competitive edge
WHAT YOU'LL LEARN:
•How to turn 90% test failures into competitive advantage
• Which "traditional" channels are becoming obsolete
• The exact CPM thresholds for profitable influencer marketing
• AI tools for creator vetting and outreach automation
• Web vs app funnel optimization strategies
• Connected TV measurement and attribution methods
• How to build long-term influencer partnerships
• Channel diversification for subscription apps
🔗 CONNECT WITH OUR GUESTS:
👨💼 Andre Kempe (Host) CEO of Admiral Media - Award-winning performance marketing agency
LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
Work with Admiral Media: https://admiral.media
👩💼 Jessica Gotti (Guest) Head of Performance Marketing at Paired LinkedIn:
https://www.linkedin.com/in/jessicagotti
🎧 SUBSCRIBE FOR MORE:
New episodes featuring top performance marketers, growth experts, and industry leaders sharing their most controversial takes and insider strategies.
🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •
Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/