81. Alexandra Mason - How To Build An Authentic Brand Story
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81. Alexandra Mason - How To Build An Authentic Brand Story
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Alexandra Mason is the SVP of Marketing for Ames Watson, a private holding company with over $2 billion in revenue whose portfolio includes iconic sports brands, like Fanatics, Champion, Lids, Mitchell & Ness and Ebbets Field.
In this episode, Alex discusses her unexpected path into sports business, where a job at a beloved kids’ retail store gave her the skills to scale brands and unlock consumer motivation.
Alex then uses Ebbets Field as a case study for listeners to explore:
- How to build a brand beloved by celebrities and awide range of consumers;
- How to curate and uphold brand authenticity;
- What goes into creating a capsule collection;
- Whether marketing and brand decisions reallystart with “why?”; and
- How brands can find and tell stories that engageaudiences, with a deep dive into Lids’ partnership with MLB star, Juan Soto.
Learn more about Ebbets Field.
Learn more about Ames Watson.
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