Create a Sense of Urgency

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running a fundraiser, it’s important to build a sense of urgency into the campaign.

Here are some key steps to create that sense of urgency:

Break your fundraising into smaller rounds or tranches.

Demonstrate this by showing the fundraising plan that has more funding to come, but at a higher valuation.

This lets you run deadlines at the end of each round, creating urgency with investors.

Show how other investors are joining the round.

Show the interest and committed investors, as well as the funds invested.

Call out milestone events such as finding a lead investor, closing the round, or hitting the 50% mark of the fundraise.

Start canvassing investors before you begin the fundraise to educate potential investors on the campaign.

This moves investors down the path by learning the details of the business.

Provide regular updates to the investor on your progress.

Show how now is the right time to invest.

Use these tools to create a sense of urgency for your fundraiser.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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