How to Make Any Price Look Like a Bargain! The Secret of Price Anchoring
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How to Make Any Price Look Like a Bargain! The Secret of Price Anchoring
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Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one?
That’s not coincidence—it’s psychology. It’s called price anchoring, and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025.
In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down how smart pricing can completely transform how customers perceive value. Whether you sell services, subscriptions, or products—price anchoring can double your conversions, increase your average order value, and boost your bottom line.
You’ll learn:
✅ What price anchoring is and why it works
✅ How businesses like Adobe, local clinics, and service providers use it to drive sales
✅ Why the order and layout of your pricing page can make or break your conversions
✅ How to implement the "Goldilocks Rule" with three-tier pricing
✅ The #1 mistake most businesses make with their pricing structure—and how to avoid it
✅ Practical tips for applying price anchoring today, even if you're on a budget
💡 Plus: Real-world examples of how Adam and Josh have helped clients in web design, SEO, and local services implement anchoring strategies that increased revenue—without changing the product.
This episode is packed with actionable insights designed specifically for UK-based local businesses looking to outsmart the competition and sell with confidence online.
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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com
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