In this episode of Product for Humans, we dive into the exhilarating—and urgent—intersection of sport, technology, and AI. Join hosts Christa Hill and Renee Matsalla as they sit down with longtime friend Dr. Taylor McKee from Brock University's Centre for Sport Capacity to explore how data, ethics, and innovation are reshaping the future of sport.

From predictive analytics and injury prevention to safe sport and cultural reform, we unpack:

The opportunities and risks in sport tech adoption

Why nonprofit sport organizations are drowning in sensitive data—and what to do about it

How a product mindset can help teams move from overwhelmed to empowered

The untapped potential of AI to make sport safer, more inclusive, and more equitable

How young professionals can break into sport leadership without a famous last name

Whether you’re a sport executive, a volunteer board member, or a student trying to build a career in sport—this one’s for you.

🧠 Data is already in the game. The question is: are we ready to use it for good?

🔗 Resources, links, and how to connect with Dr. Taylor McKee are in the show notes.

Hosted by: Renee Matsalla & Christa Hill

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