Send us a text

What happens when a million-mile corporate traveler trades global supply chains for hand-poured candles? Sherry Owens-Thompson's remarkable transformation from retail VP to founder of Wild Orchid Candle Company reveals how decades of strategic business experience can ignite an entrepreneurial flame.

After years of feeling like "just another asset" in corporate America, Sherry embraced her passion for candle-making—discovering that creating the perfect candle requires a delicate dance between science and art. She explains the crucial differences between mass-market candles that burn black, sooty smoke and her premium, sustainable creations using coconut, apricot, and soy waxes that burn cleaner and last longer.

Beyond building a thriving business with impressive customer retention, Sherry's story illuminates how entrepreneurship enables purpose-driven work. Through her WOW Academy, she brings STEAM education to young people, teaching emotional regulation and mindfulness alongside candle science. Her private labeling services help fellow small businesses create memorable branded products that outlast traditional promotional items.

The conversation delves into the intersection of business strategy and social impact, offering practical wisdom for anyone considering their entrepreneurial journey. As Sherry says, "You truly are the master of your own destiny," emphasizing the importance of surrounding yourself with people who help you level up rather than hold you back.

Ready to explore how your skills might fuel an unexpected business opportunity? Visit wildorchidcandles.com to discover how science, sustainability, and strategy come together in perfect harmony.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!