
Stop Asking Permission: How Rachel Went from Corporate Grind to Confident Fractional CMO
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In this inspiring episode of The Fractional CMO Show, host Casey Stanton sits down with Rachel, a standout member of the CMOx Accelerator. Once working a traditional 9–5 marketing role in Tel Aviv, Rachel shares how one mindset shift—and one big client—catapulted her into a thriving career as a high-value fractional CMO. Discover how she overcame self-doubt, redefined her worth, and now drives powerful results for clients while designing a lifestyle on her own terms. If you're stuck in corporate or hesitant to charge your worth, this episode is your sign to think bigger.
Key Topics Covered:
-Rachel’s background in high-tech marketing and transition from corporate life
-How one client win changed her mindset about value and pricing
-The importance of confidence and systemized delivery as a fractional CMO
-Why being “impatient” actually helps her drive client growth faster
-Building impact across clients, marketing teams, and customer outcomes
-Shifting from task-based work to outcome-driven strategy
-Embracing the “fractional” model across all areas of life
-Why the world is moving toward fractional leadership—and why it’s still early
-Advice for women, mothers, and undervalued professionals stepping into executive roles
-How Rachel doubled email open rates and aims to double her income next
🌟 Take the First Step Toward Growth with CMOx 🌟
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👉 CMOx.com/community
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👉 CMOx.com/podcast
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👉 FractionalCMOShow.com
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/