• What Makes Virtual Influencers Effective?

  • 2025/05/09
  • 再生時間： 12 分
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What Makes Virtual Influencers Effective?

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  • Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.

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あらすじ・解説

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.

Hosted on Acast. See acast.com/privacy for more information.
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