In this episode: Build Your Brand, Build Your Business! Jean sits down with real estate pro, educator, and author Kimberly Offord to unpack the essential, yet often misunderstood, world of personal branding for agents. Think of this episode as your roadmap to creating a magnetic brand that attracts clients and fuels your referral pipeline. Kimberly draws on her extensive experience, shifting from a referral-driven career to empowering agents, offering practical advice to help you define your unique value and stand out from the crowd.

What You'll Learn:

• Audit & Own Your Brand: How to conduct a brand audit using online searches and client feedback, and why you, not the brokerage, are the brand clients ultimately follow.
• Define Your Unique Value & Niche: Actionable steps for crafting your authentic brand identity by finding your specialized niche, setting a clear mission, and modeling success.
• Fuel Referrals with Relationships & Value: The critical importance of follow-up, effective CRM use, and value-driven touchpoints to maintain connections, drive referrals, and build commission confidence.
• Leverage Modern Tools & Resources: Tips on strategically using AI like ChatGPT for branding and insights from Kimberly's workbooks on referrals and AI.

Join Jean and Kimberly for an engaging conversation filled with practical strategies and mindset shifts that will empower you to build a stronger, more authentic, and more successful real estate business. Find out where to connect with Kimberly online. Let's get real about real estate!

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