Has YouTube won the podcasting game? It sure seems like it.

A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape.

BONUS:

Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,000 in ad revenue, and ideas for how you can speak to your potential client who wants to use YouTube to be successful.

• "What is a podcast" seems to be settled by consumers
• Video isn't just a Gen-Z thing
• YouTube still has room to grow
• Podcast listening hits the road
• Spotify is still an audio-first platform
• Social media takes the lead
• YouTube Premium adds complexity to monetiztion

• Full report video replay: State of Video Podcasting replay
• Article: Why The Rise Of Video Podcasting Is Not Killing Audio
• Pod Predictor: https://colemaninsights.com/podcasting/pod-predictor
• Article by Sounds Profitable: The Impact Spotify’s Video Has on Publishers
• Emma Sweet replay: YouTube's Algorythm

Jay joined Coleman Insights in 2017 after more than two decades of experience in the radio industry as a program director and on-air talent at stations covering a wide variety of formats in the United States.

He has launched multiple successful brands, coached some of entertainment’s brightest talents, and authored a memoir of life in radio. Today, Jay leads podcast research initiatives at Coleman, developing custom solutions for clients to grow strong brands and develop great content by deeply understanding the perceptions and desires of their target audiences.

Jay also co-authored “The New Rules Of Podcasting On YouTube,” a landmark 2023 study focused exclusively on video podcasting, and now "The State of Video Podcasting 2025” - as conducted by Coleman Insights and Amplifi Media

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