Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。

  • A New Way to Think

  • Your Guide to Superior Management Effectiveness
  • 著者: Roger L. Martin
  • ナレーター: Stephen R. Thorne
  • 再生時間: 7 時間 58 分

Audible会員プラン 無料体験

会員は、12万以上の対象作品が聴き放題
オフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます
『A New Way to Think』のカバーアート

A New Way to Think

著者: Roger L. Martin
ナレーター: Stephen R. Thorne
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 2,200 で購入

¥ 2,200 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Roger L. Martin (P)2022 Ascent Audio

A New Way to Thinkに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。