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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Marketingstrategie mit Wirkung ist kein weiteres Buch voller Theorien–es ist ein praxisnaher Fahrplan für Selbstständige, Coaches und Unternehmer:innen, die endlich strategisch sichtbar werden, verkaufen und wachsen wollen.

Are you tired of lackluster sales results and feeling like you're not maximizing your potential? This sales mastering guidebook is a game changer for anyone looking to take their sales skills to the next level. Apply one new tactic and 4X your lead generation output. Apply two new tactics and 10X your entire strategy. Specifically designed for both B2B and B2C salespeople and managers. This book covers all aspects of the selling process, from lead management to brand ownership and beyond. Closing tactics. Sales Pitch Strategy. Merchandising Techniques that lead to sales.

Start a Small Business is your ultimate step-by-step guide to launching and scaling a profitable business in today’s economy. Whether you're building an online business, starting a brick-and-mortar store, or offering services as a solopreneur, this book will empower you with actionable strategies, expert insights, and proven frameworks to succeed.

TikTok isn’t just for dancing teens–it’s a booming social media platform that can help your small business reach new customers and build a community around your brand.

Tired of trading time for money? Ready to leverage modern platforms for passive income? This comprehensive audiobook reveals the exact frameworks for building 7 automated income sources that require less than 10 hours per week to manage.

¿Y si vender no fuera incómodo, agresivo ni manipulador? Ventas Sin Miedo es la guía definitiva para emprendedores, profesionales y coaches que quieren aprender a vender con autenticidad, seguridad y resultados, sin dejar de ser ellos mismos. Este libro rompe con los viejos mitos de la venta agresiva y te muestra paso a paso cómo conectar con tus clientes desde la empatía, el valor real y la comunicación emocional. No encontrarás fórmulas vacías ni técnicas de presión, sino principios prácticos y éticos que funcionan en la vida real.

This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

Welcome to AI ChatGPT Marketing for Business 2025, the ultimate 3-in-1 step-by-step audiobook designed to help you master the tools, tactics, and mindset of the digital economy. Whether you're launching your first side hustle, scaling your social media presence, or building a future-proof online brand, this bundle is your shortcut to real, sustainable results.

Stell dir vor, du könntest mit zwei klaren Prinzipien dein Leben bewusster und freier gestalten – mit mehr Zeit, mehr Geld und mehr Unabhängigkeit, ganz ohne Risiko oder Startkapital. In Nebenbei frei! erfährst du, wie du mit einem erprobten Konzept Schritt für Schritt den Weg in ein selbstbestimmteres Leben gehen kannst. Menschen aus verschiedensten Lebenssituationen haben damit begonnen, ihr Einkommen nebenbei aufzubauen – einfach, effektiv und ohne technische Vorkenntnisse. Du lernst: Wie du dein Einkommen gezielt erweiterst – auch ohne Vorerfahrung.

This book is a beginner-friendly guide to understanding how AI can enhance your lead generation process. We will explore how AI can automatically score and prioritize leads, engage website visitors through conversational chatbots, target the most promising prospects using data-driven insights, and segment customers for personalized outreach. The goal is to demystify these concepts and show you practical, actionable ways to use AI to attract high-quality leads more efficiently. By leveraging AI, even a small business can save time, cut costs, and boost conversion rates in their sales funnel.

◆【魅力のない商品を、いかにセールスするか？奇跡のマーケティング・バイブル】世界的ベストセラーにして、全マーケターの必読バイブルが、新訳となって完全復刊しました！

A través de una historia de seducción en la cual Patricia, directora de marketing de una empresa cosmética, seduce a Roberto, un ejecutivo de una empresa vitivinícola, se van trazando paralelismos entre la seducción de ella a él y la seducción que tiene que hacer la empresa para conquistar al cliente. Mitad narrativa, mitad ensayo, los autores apelan al sentido del humor y la atracción sexual para transmitir la importancia de tener en cuenta los conceptos de marketing clásicos así como los más actualizados.

Una guía clara, fácil y valiosísima sobre el éxito de venta en el cambiante mundo actual: un audiolibro que le será de utilidad tanto para su bienestar personal como para su prosperidad económica. Este audiolibro le enseñará la manera más rápida de prosperar en el plano personal y económico por medio de la venta. Está concebido para los millones de vendedores que desean mejorar sus técnicas de venta, y para todos aquellos que necesitan vender una idea -o venderse a sí mismos-, cualquiera que sea su carrera o profesión.

In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape.