Ori Brafman

If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish. What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and...

Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 Forty-one-year Army veteran General (Ret.) Martin Dempsey and 41-year-old UC Berkeley associate professor Ori Brafman have been friends for almost 10 years. Though they have almost nothing in common, their...

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us...