David Sawyer
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David Sawyer

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David Sawyer FCIPR (45) is a United Nations award-winning PR man and 2:40 marathoner. He likes Japan and chats regularly with his good friend Tim, a British journalist, who lives near Osaka. RESET: How to Restart Your Life and Get F.U. Money is Sawyer's first book. Sawyer is not a guru. He's a middle-aged family guy who woke up one day wondering "is there another way?" Six years later, the result is RESET – “the unconventional early retirement guide for midlife professionals who want to be happy” – that will wipe the windscreen of life so you can see again. Find out more at toreset.me/800.

A Fellow of the CIPR, Sawyer writes on digital public relations for Social Media Examiner, SEMRush, MuckRack, Business 2 Community, PRWeek and others. He owns Zude PR. In his late 20s he climbed Mont Blanc and traversed the Cuillin Ridge, twice. In his mid-forties he ran the Berlin marathon in 2:40:36. A willingness to leave no boulder unturned in the pursuit of knowledge is the common thread that binds these achievements, an approach he has applied to researching and writing his book. Sawyer has no God-given talents. Everything he has achieved has come through hard work. He lives in Glasgow, Scotland, with his wife, Rachel, young kids (Zak and Jude) and pet – Hamsterdam.

Sawyer's 373-page self-help manual is hard to describe. Renowned investing blogger Monevator puts it best: “Hidden in plain sight within the 300 or so pages of RESET is an elegant synthesis of the latest thinking in financial independence, lifestyle design, and age-old philosophical wisdom – cunningly disguised as a breezy pep talk from your witty mate down the pub. In a world that's forever racing past us on a screen, it's a reminder of the potentially life-changing power of a book.” Zyppy founder, Cyrus Shepard, said: “If you feel normal in today's world – that is – less than joyful, bored, unfulfilled, overworked yet not-meeting-your-potential, trapped, or simply apathetic about your current state of affairs, David Sawyer's RESET is the refreshing splash of water you need to put yourself right. A terrific book.”
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