検索キーワード： 著者 "Kevin Werbach" すべてのカテゴリー

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Artificial intelligence is changing business, and the world. How can you navigate through the hype to understand AI's true potential, and the ways it can be implemented effectively, responsibly, and safely? Wharton Professor and Chair of Legal Studies and Business Ethics Kevin Werbach has analyzed emerging technologies for thirty years, and created one of the first business school course on legal and ethical considerations of AI in 2016. He interviews the experts and executives building accountable AI systems in the real world, today.

In their new audiobook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user's guide to help you build a game - for the win.