検索キーワード： 著者 "Jennifer Aaker" すべてのカテゴリー

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take...

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Some people think the workplace is no place for funny business. But the upside of humour for our careers is significant. A recent survey of more than 700 CEOs showed that 98 per cent prefer job candidates with a sense of humour and 84 per cent think that funny employees do better work. Psychologist Dr Jennifer Aaker and comedian Naomi Bagdonas' research has shown that humour makes us feel more competent and confident, strengthens relationships and boosts resilience during difficult times.