検索キーワード： 著者 "Charles Lockwood" すべてのカテゴリー

This month's issue includes three complete articles: ""The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles.

Sink 'Em All was originally published in 1951 by Vice Admiral Charles A. Lockwood, the US Navy commander of the Pacific submarine fleet during World War II. Lockwood, in his leadership role, knew the skippers and crews of the submarines and retells their wartime successes and tragedies with an intimacy and realism often missing in second-hand accounts.