検索キーワード： 著者 "The Mark" すべてのカテゴリー

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Tom Sawyer is an orphaned boy who lives together with his kindhearted aunt Polly. Although his poor aunt takes good care of him, Tom grows up to be rebellious who comes up with a new plan for troublemaking every day. He steals snacks, comes home late, lies to his friends, tricks them into giving him various things and each time he manages to get away with it. But when he falls in love with a girl and tries to win her heart, he gets into even bigger trouble.

The Making of Modern Economics presents a bold and engaging history of economics—the dramatic story of how the great economic thinkers built today’s rigorous social science. This comprehensive yet accessible introduction to the major economic philosophers begins with Adam Smith and continues through to the present day. It examines the contributions each one made to our understanding of the role of the economist, the science of economics and economic theory.

This audiobook recounts the famous tale of the race between the persevering turtle and the boastful rabbit.

Explore the wild world of the southern United States in The Adventures of Tom Sawyer and Adventures of Huckleberry Finn by Mark Twain. These books are known for their adventurous spirit and their portrayal of the southern reaches of America.

Fully updated with the latest American Academy of Pediatrics recommendations for the treatment and care of individuals with ADHD, this award-winning guide offers parents balanced, reassuring information to help them understand and manage this challenging and often misunderstood condition.

From setting appropriate goals for each type of fitness to learning how to feed both body and soul, this groundbreaking guide goes beyond the typical health mantras - eat right, exercise regularly, reduce stress - and explores the emotional and physical obstacles to corporeal and spiritual fitness.

Traditional team building doesn't work and hasn't for decades, if ever. Reimagine Teams highlights why and provides a clear road map to create effective teams that get breakthrough business results. Using a multitude of case studies describing decades of implementations, you will learn how teams around the globe achieved transformational business outcomes and culture change in three-six months. Reimagine Teams teaches how to be accountable and accomplish goals, and how leaders can develop high-performing, positive relationships.

From June of 2019 until his firing by President Trump after the November 2020 election, Secretary Mark T. Esper led the Department of Defense through an unprecedented time in history—a period marked by growing threats and conflict abroad, a global pandemic unseen in a century, the greatest domestic unrest in two generations, and a White House seemingly bent on breaking accepted norms and conventions for political advantage. A Sacred Oath is Secretary Esper’s unvarnished and candid memoir of those extraordinary and dangerous times, and includes events and moments never before told.

In January 2020, leading epidemiologist Professor Mark Woolhouse learned of a new virus taking hold in China. He immediately foresaw a hard road ahead for the entire world, and emailed the Chief Medical Officer of Scotland warning that the UK should urgently begin preparations. A few days later he received a polite reply stating only that everything was under control.

Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

Beat the market with the tips and techniques from the best value investors in the world. Value Investing, Second Edition is your guide to implementing value investing principles in your own portfolio, complete with a look at the approaches used by the best value investors past and present.

The Inflation Myth and the Wonderful World of Deflation illustrates our rapidly changing world where constant technological innovation leads to cheaper and better products. These changes are no longer reflected in the ways we measure inflation. Renowned investor and author Mark Mobius persuasively argues that what we believe to know about inflation today does not reflect the reality any longer. It is a myth, a legend, a fable, and, yes, a falsehood for a number of reasons.

We are at war. Not with a foreign government or domestic terrorists or a creepy new artificial intelligence hell-bent on taking over the world. No, it’s a war we feel deep inside our own chests: we are at war with lies. The problem isn’t so much that we tell lies but that we live them. We let them into our bodies, and they sabotage our peace.

A desperate Kremlin takes advantage of a military crisis in Asia to simultaneously strike into Western Europe and invade east Africa in a bid to occupy three rare Earth mineral mines that will give Russia unprecedented control over the world's hi-tech sector for generations to come. Pitted against the Russians are a Marine lieutenant colonel pulled out of a cushy Pentagon job, a French Special Forces captain and his intelligence operative father, a young Polish partisan fighter, an A-10 Warthog pilot, and the commander of an American tank platoon....

Here are three of the most celebrated works of Mark Twain collected in a single volume. The Adventures of Tom Sawyer, Adventures of Huckleberry Finn, and A Connecticut Yankee in King Arthur's Court bring you an interesting array of exciting characters and entertaining adventures that have been precious to readers for years.

One of Mark Twain’s most famous books for young people. As children, his daughters loved to act out the story in their library. It’s a carefully researched and written story, which incorporates all of Mark Twain’s signature humor, evil villains, and compelling plotlines. Yes, it was written with young people in mind, but it is surely enjoyable to listeners of all ages.

One of Mark Twain’s classic tales, a small band of boys in a medieval village make friends with a very real angel whose name is Satan. He assures the boys that he’s not The Satan, but his nephew. He looks like a boy of their own age, but his magical powers and unusual perspectives on morals and mankind leave the boys amazed and bewildered. Mark Twain never finished this story to his own satisfaction. In 1916, his biographer and friend Albert Bigelow Paine, with fellow author Frederick Duneka, added an evil astrologer and devised an ending, and published the version presented here.

With today's rampant availability of Internet pornography, sexual addiction has become a national epidemic that affects up to 10 percent of Christians. But there is help for men and women caught in sexual addiction's downward spiral. This book offers a path that leads beyond compulsive thoughts and behaviors to healing and transformation. Sensitive to the shame of sexual addiction without minimizing its sinfulness, Dr. Mark Laaser traces the roots of the problem, discusses its patterns and impact, and maps out a biblical approach to self-control and sexual integrity.

You're having a baby! Or at least your partner is which means you are too. Not literally of course, but you’ll be in the middle of nine months of flying hormones, back rubs, and excitement, anticipation and nervousness the like of which you’ve never experienced before. You’re in for the ride of your life. And you're going to be a dad. Fatherhood is just around the corner and it’s ace – but are you ready? Most pregnancy books are for the mother but this one is just for you, the new father.