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You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Joseph E. Stiglitz has had a remarkable career. What brought him to economics were his concerns about the inequality and discrimination he saw growing up. Wanting to understand what drives it and what can be done about it has been his lifelong passion. This book gathers together and extends to new frontiers this lifelong work, drawing upon the challenges and insights of each of these phases of his career.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Evans interweaves a broad narrative of the war’s progress with viscerally affecting personal testimony from a wide range of people - from generals to front-line soldiers, from Hitler Youth activists to middle-class housewives. The Third Reich at War lays bare the dynamics of a nation more deeply immersed in war than any society before or since. Fresh insights into the conflict’s great events are here, from the invasion of Poland to the Battle of Stalingrad to Hitler’s suicide in the bunker.

Your mind does not grow old. Age is the dawn of wisdom. Welcome the change. Mind and spirit do not grow old. You are as old as you think you are. Age is an asset. You must be a producer and not a prisoner of society.

In the first multivolume biography of Abraham Lincoln to be published in decades, Lincoln scholar Michael Burlingame offers a fresh look at the life of one of America's greatest presidents. Incorporating the field notes of earlier biographers along with decades of research in multiple manuscript archives and long-neglected newspapers, this remarkable work will both alter and reinforce our current understanding of America's 16th president.

The definitive account of Germany's malign transformation under Hitler's total rule and the implacable march to war. This magnificent second volume of Richard J. Evans's three-volume history of Nazi Germany was hailed by Benjamin Schwartz of The Atlantic Monthly as "the definitive English-language account... gripping and precise." It chronicles the incredible story of Germany's radical reshaping under Nazi rule.

The first definitive biography of Moses Maimonides, one of the most influential intellects in all of human history, illuminates his life as a philosopher, physician, and lawgiver. Recalling such bestsellers as David McCullough's John Adams and Walter Isaacson's Einstein, Maimonides is a biography on a grand scale, brilliantly explicating one man's life against the background of his time.

A serious crisis looms in American management today. More and more CEOs are failing; there remains an acute shortage of capable replacements. The true dilemma in leadership is the stagnant state of corporate leadership development. Because companies fail to hone their unit managers' leadership abilities, they are never able to fill their succession pipelines. With unit managers stagnating, companies have difficulty executing at every level, compounding the crisis.

There is no story in 20th-century history more important to understand than Hitler’s rise to power and the collapse of civilization in Nazi Germany. With The Coming of the Third Reich, Richard Evans, one of the world’s most distinguished historians, has written the definitive account for our time.

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle.

The Stoic philosopher Musonius Rufus was one of the most influential teachers of his era, imperial Rome, and his message still resonates with startling clarity today. Alongside Stoics like Seneca, Epictetus, and Marcus Aurelius, he emphasized ethics in action, displayed in all aspects of life. Merely learning philosophical doctrine and listening to lectures, they believed, will not do one any good unless one manages to interiorize the teachings and apply them to daily life.

This is a vastly expanded and revised edition of the 2001 classic, Over the Edge: Death in Grand Canyon, now updated after a decade, containing many gripping accounts of all known fatal mishaps in the most famous of the World's Seven Natural Wonders.

We've all had the desire to travel through time and see what our lives will be like later in life. While we want the best possible future for ourselves, we often fail to make decisions that would truly make that a reality. Why are so many of us so disconnected from our future selves? Based on over a decade of groundbreaking research, Your Future Self explains that, in our minds, our future selves often look like strangers.

These four novels remain classics 100 years after they were published. They not only shaped the literature of the 20th century, but they altered our views of life and reality—and what can and cannot be written about. These novels—all written a century ago—remain gripping and unforgettable. These audio versions bring their powerful narratives vividly to life for the modern listener.

Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do. This fourth edition has been completely revised and updated. With a new coauthor, new stories and examples and resources, it taps into the broader need for purpose in our post-pandemic world.

Captain Esther Lysander, UFMC, is a combat Marine. Her new orders, however, are APOC, or “At the Pleasure of the Chairman,” and while she knows this type of assignment could be career-threatening, she feels duty-bound to accept them. There is no SOP for being APOC, except that it isn't combat-as-usual. Part spy, part soldier, part political window dressing, Esther has to adapt to everything from clandestine meetings with rebel forces, hostage rescues, and off-the-record sniper missions to being a courier between the chairman and other heads of state.

Noah Lysander, son of the former Marine Commandant and Chairman of the Federation, followed his twin sister in enlisting as a Marine. While Esther excelled, getting commissioned as an officer, Noah is not so driven, and when he proposes to Miriam, he makes a pledge to be a better husband and future parent than his own father had been. Reenlisting for armor, Noah becomes a crewman on an M1 Davis, the most powerful tank ever developed.

In this new edition, updates have been made to 30 percent of the audiobook that delves into the fresh challenges inherent in today's workplace, including new stories and case examples, as well as an entire additional chapter with a focus on humble inquiry in the context of remote and hybrid work.

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.