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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

School’s almost out for the summer, and A.J. is dreaming about all the fun things he’s going to do on vacation. But A.J.’s dream quickly turns into a nightmare when three familiar spirits appear to show him summers past, present, and yet to come. Will they be able to convince him to leave his bad ways behind? Or will this summer end up being a total bummer?

When it was first published in 2005, The Essentials of Risk Management became an instant classic in risk management. Now, the authors provide a comprehensively updated and revised edition to help you succeed in a world rocked by unprecedented changes.

It’s Halloween, and you know what that means! Candy! Costumes! More candy! What would happen if a kid ate a million hundred pounds of chocolate in one night? One thing’s for sure - when A. J. and his friends from Ella Mentry School go trick-or-treating, it will be a Halloween to remember.

Forget Thanksgiving. The biggest turkey of all is running around Ella Mentry School - Dr. Carbles, the president of the school board. He is grumpier than ever and wants to fire Mr. Klutz. Will A.J. and his friends be able to save their principals job?

Robert Langdon, professor of religious symbology at Harvard, is in Paris to give a lecture. At the reception that follows, he is scheduled to meet with a revered curator from the world-famous Louvre museum. But the curator never shows up, and later that night Langdon is awakened by authorities and told that the curator has been found dead. He is then taken to the Louvre - the scene of the crime - where he finds out that baffling clues have been left behind.

A.J. and the gang are all old enough now to participate in after-school clubs, but they’ve never heard of clubs like these. Forget Chess Club, Book Club, or Computer Club—Ella Mentry School only has wacky clubs like Lawn Mower Racing Club, Cloud Watching Club, and Underwater Hockey Club. And Miss Marge is in charge of every group! Will the kids be able to find the perfect club under these very weird circumstances?

Hunted by his former allies as a radical and enemy of the Imperium, Inquisitor Gregor Eisenhorn must fight to prove that he remains loyal as he tracks down a dangerous heretic whom the Inquisition believes dead, the dread former Inquisitor Quixos. As he grows more desperate for victory, Eisenhorn uses ever darker means to achieve his goals, but how far can he go using the weapons of the enemy until he becomes that very enemy, and no different to the traitor he hunts?

A special guest has arrived at Ella Mentry School! Professor Pitt is the president of a local museum and has all sorts of wacky ideas about art. A.J. thinks it’s all a total snoozefest…until the piece he turns in for an art assignment gets praised as a work of genius! Suddenly, Professor Pitt is introducing A.J. as the next big thing to happen to the art world. What could possibly go wrong?

A.J. and his friends are graduating from third grade. Eeeeek! The kids have the chance to choose a guest speaker for the ceremony, and their minds are all set on one person: the most popular singer and rapper in the world, Lil Mouse! Will they be able to get their favorite celebrity and have the greatest graduation in the history of graduations?

In honor of Presidents’ Day, A.J. and Andrea from Ella Mentry will compete against their Dirk School rivals in the ultimate Presidents’ Day Challenge! The winning school will get bragging rights, a free trip to an amusement park, and a top-secret prize. The only problem is that A.J. doesn’t know anything about US presidents, unless it involves their use of toilets! Will A.J. and Andrea be able to work together as a team and bring home the win?

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

When the vital forge world of Orestes comes under attack by a legion of Chaos Titans, the planet is forced to appeal for help. The Titans of Legio Invicta, although fresh from combat and in desperate need of refit and repair, respond, committing their own force of war engines to the battle. As the god-machines stride to war, the world trembles, for the devastation they unleash could destroy the very world they have pledged to save.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

Join the gang from Ella Mentry School in this hilarious, hijinks-filled sports story as they show young readers and listeners why they attend the weirdest - and most fun! - school around. With help from Coach Deen, Ryan wants to form a sports team with A.J. and Andrea, but it's for one of the weirdest sports there is: curling! Will the sweepers be able to get the stones to the house, or will trouble among the teammates end in one weird mess?

A journalist's twenty-year fascination with the Manson murders leads to shocking new revelations about the FBI's involvement in this riveting reassessment of an infamous case in American history. Over two grim nights in Los Angeles, the young followers of Charles Manson murdered seven people...

Mr. Klutz is retiring! (A surprise even to him, courtesy of scheming Dr. Carbles.) Vice principal Mrs. Jafee thinks it’s her time to shine, but Dr. Carbles has hired someone else for the job! Stand-up comedian Mrs. Stoker is ready to defend her place as principal in a joke-off against Mrs. Jafee.

Batter up! A.J.’s class is going head-to-head against Dirk School in a charity softball game. The losing team must clean one of the toilets in the winning school with a toothbrush! Retired baseball pro Mr. Ott is here to lead Ella Mentry School to victory. But will his weird coaching tactics be a home run, or a swing and a miss?

This is the story of an angst-filled kid from the desert, navigating the chaos of his parents' bitter divorce and searching for his place in the world. Each move across the country was a chance to reinvent himself, switching identities from dork to goth to skate punk, and eventually meeting his best friend who just so happens to be his musical soulmate.

In the mysterious city of Queen Mab, the forces of light and darkness are locked in a murderous struggle for truth. The dedicated agents of the Holy Inquisition battle with their shadowy counterparts, the infamous Cognitae, to discover the encrypted identity of the enigmatic, all-powerful King in Yellow. Caught at the heart of this struggle is the pariah Alizebeth Bequin. Bequin must withstand an onslaught of angels, daemons, and even the monstrous warriors of the Traitor Legions, to unpick the greatest riddle of her life.