検索キーワード： 著者 "Peter" すべてのカテゴリー

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Hegel is regarded as one of the most influential figures on modern political and intellectual development. After painting Hegel's life and times in broad strokes, Peter Singer goes on to tackle some of the more challenging aspects of Hegel's philosophy. Offering a broad discussion of Hegel's ideas and an account of his major works, Singer explains what have often been considered abstruse and obscure ideas in a clear and inviting manner. 

Written specifically for psychology students—and not other academics—Cognitive Psychology For Dummies is an accessible and entertaining introduction to the field. Cognitive Psychology For Dummies follows the structure of a typical university course, which makes it the perfect supplement for students in need of a clear and enjoyable overview of the topic. The complexities of a field that explores internal mental processes—including the study of how people perceive, remember, think, speak, and solve problems—can be overwhelming for first-year psychology students

Brought to you by Penguin. This Penguin Classic is performed by George Blagden, star of Versailles and Vikings. This definitive recording is translated by E.V. Rieu, revised by D.C.H. Rieu, and contains an introduction by Peter Jones. The epic tale of Odysseus and his ten-year journey home after...

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of...

From the author of the No. 1 bestseller The Silk Roads: A New History of the World The First Crusade is one of the best-known and most written-about events in history but in this new book Dr Peter Frankopan asks vital questions that have never been posed before. ·This is the only book to...

The groundbreaking and premier work on nonprofit organizations, now in the Drucker Signature Series and featuring a new preface by the author The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations...

This full cast recording features the talents of Johnny Heller, Karen White, Kathleen Early, and Keith Szarabajka! A devious tale of psychological suspense so irresistible that it prompts Entertainment Weekly to ask, “Is The Kind Worth Killing the next Gone Girl?” From one of the hottest new...

The path to your professional success starts with a critical look in the mirror. HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy...

Written in simple and accessible language, this nontechnical introduction to cosmology, or the creation and development of the universe, explains the discipline, covers its history, details the latest developments, and explains what is known, what is believed, and what is purely speculative. In addition, the author discusses the development of the Big Bang theory, and more speculative modern issues like quantum cosmology, superstrings, and dark matter. 

Shakespeare's plays - whether a comedy like A Midsummer Night's Dream, a history like Henry IV, or a tragedy like Hamlet - are treasure troves of insight into our very humanity. These 36 lectures introduce you to Shakespeare's major plays from each of these three genres and explain the achievement that makes him the leading playwright in Western civilization.

Her teacher smiled. "Just make a mark and see where it takes you." Art class is over, but Vashti is sitting glued to her chair in front of a blank piece of paper. The words of her teacher are a gentle invitation to express herself. But Vashti can’t draw-she’s no artist. To prove her point, Vashti jabs at a blank sheet of paper to make an unremarkable and angry mark. "There!" she says. That one little dot marks the beginning of Vashti’s journey of surprise and self-discovery. That special moment is the core of Peter H. Reynolds’s delicate fable about the creative spirit in all of us.

Penguin presents the audiobook edition of Find Your Why by Simon Sinek, David Mead and Peter Docker, read by Stephen Shedletzky and with an introduction by the author. Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their...

Overwhelmed by conflicting narratives and sensationalism in the news? Wondering where you can get an objective analysis and direct-from-the-source reporting?

Look no further than In the Room with Peter Bergen. In a weekly nonpartisan news podcast, longtime national security journalist and bestselling author Peter Bergen goes beyond the headlines, to explore the world’s most important and captivating stories.

When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.

The notion of global peace has often been relegated to wishful thinking, akin to the disbelief that once surrounded moon landing. However, the core message of Global Unity Unleashed is clear–Unity is Possible, and the power to attain it lies within our grasp. Dive into a masterful compilation of insights on communication prowess, leadership efficacy, engaging social discourse across generations, and spearheading the global movement towards common human bonds. This course is a tapestry of twelve one-hour sessions, each extrapolated from bestselling programs by renowned experts.

What if Heaven speaks—and your heart was made to hear? True stories. Real encounters. Lasting impact. More than true Heaven stories—a guide to drawing closer to the Holy Spirit and a summons to eternal purpose. With thoughtful Pause & Ponder sections at the end of each chapter, Routed to Heaven becomes more than a book—it becomes a journey of awakening. For those who want to go deeper, the separate Companion Study Guide expands on these reflections with guided questions, scripture exploration, and practical exercises—making it ideal for personal growth, small groups, or church studies.

This is the first book to offer the great master's incisive wisdom in short selections taken from the whole range of his voluminous works. The pithy and powerful readings, arranged according to theme, provide a perfect introduction to Dogen - and inspire spiritual practice in people of all traditions.

Becoming a Better Leader Starts with a Transformed Inner Life Do you feel too overwhelmed to enjoy life, unable to sort out the demands on your time? Are you doing your best work as a leader, yet not making an impact? Have you ever felt stuck, powerless to change your environment? In The...

Peter Frase argues that increasing automation and a growing scarcity of resources, thanks to climate change, will bring it all tumbling down. In Four Futures, Frase imagines how this postcapitalist world might look, deploying the tools of both social science and speculative fiction to explore what communism, rentism, socialism, and exterminism might actually entail.