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To Have or to Be? is one of the seminal books of the second half of the 20th century. Fromm's thesis is that two modes of existence struggle for the spirit of humankind: the having mode, which concentrates on material possessions, power, and aggression, and is the basis of the universal evils of greed, envy, and violence; and the being mode, which is based on love, the pleasure of sharing, and in productive activity.

This book is intended for the clinical researcher who is interested in designing a clinical trial and developing a protocol. It is also of value to researchers and practitioners who must critically evaluate the literature of published clinical trials and assess the merits of each trial and the implications for the care and treatment of patients. The authors use numerous examples of published clinical trials to illustrate the fundamentals.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures.

What is consciousness? How do physical processes in the brain give rise to the self-aware mind and to feelings as profoundly varied as love or hate, aesthetic pleasure or spiritual yearning? These questions today are among the most hotly debated issues among scientists and philosophers. Philosopher David J. Chalmers offers a cogent analysis of this heated debate as he unveils a major new theory of consciousness, one that rejects the prevailing reductionist trend of science, while offering provocative insights into the relationship between mind and brain.

In 1979, Elizabeth Eisenstein provided the first full-scale treatment of the 15th-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarizing the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation, and the rise of modern science.

In 1980, a UFO was tracked on military radar in Rendlesham Forest, England. It landed near two of the most strategically important military bases in NATO, and was approached by military witnesses who touched the hull. This explosive new book tells the full story of this incident, which is set to become better-known than Roswell.

Stick and Rudder is the first exact analysis of the art of flying ever attempted. It has been continuously in print for 33 years. It shows precisely what the pilot does when he flies, just how he does it, and why. Because the basics are largely unchanging, the book therefore is applicable to large airplanes and small, old airplanes and new, and is of interest not only to the learner but also to the accomplished pilot and to the instructor himself.

What does it take for lasting change to take root in your life? If you've ever tried, failed, and wondered why, you need How People Change. This book explains the biblical pattern for spiritual change in a clear, practical way you can apply to the challenges of daily life as a Christian.

The new edition of The Cambridge History of Warfare, written and updated by a team of eight distinguished military historians, examines how war was waged by Western powers across a sweeping timeframe beginning with classical Greece and Rome, moving through the Middle Ages and the early modern period, down to the wars of the 21st century in Afghanistan, Iraq, and Syria.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.

Better sex. Increased vitality. More muscle. Improved health. Greater mental agility. These are just a few of the life-enhancing benefits that men with low levels of testosterone can experience when they increase their testosterone levels. If you've noticed a decrease in your sex drive, experienced erectile dysfunction, or felt tired, depressed, and unmotivated, this authoritative, up-to-date guide from an expert at Harvard Medical School will help you determine if you have low testosterone - a surprisingly common but frequently undiagnosed condition among middle-aged men.

In this short introduction, Stanley Grenz and Roger Olson, two theologians who care deeply about the witness of ordinary Christians and the ministry of the church, show what theology is, what tools theology uses, why every believer (advanced degrees or not) is a theologian, and how the theological enterprise can be productive and satisfying. Their clear, easily understood book is ideal for students, church study groups, and individual Christians who want to strengthen understanding, belief, and commitment by coming to know God more fully.

While most people think that the 27 books of the New Testament are the only sacred writings of the early Christians, this is not at all the case. A companion volume to Bart Ehrman's Lost Christianities, this book offers an anthology of up-to-date and easy-listening translations of many noncanonical writings from the first centuries after Christ - texts that have been for the most part lost or neglected for almost two millennia.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Few, if any, 20th-century political leaders have enjoyed greater popularity among their own people than Hitler did in the decade or so following his rise to power in 1933. The personality of Hitler himself, however, can scarcely explain this immense popularity or his political effectiveness in the 1930s and '40s. His hold over the German people lay rather in the hopes and perceptions of the millions who adored him. Based largely on the reports of government officials, party agencies, and political opponents, Kershaw's study charts the creation, growth, and decline of the Hitler myth.

Manias, Panics, and Crashes is a scholarly and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. This seventh edition of an investment classic has been thoroughly revised and expanded following the latest crises to hit international markets. Renowned economist Robert Z. Aliber introduces the concept that global financial crises in recent years are not independent events, but symptomatic of an inherent instability in the international system.

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.