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This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from 10 tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

In Mindful Leadership, you'll learn how to draw on inner reserves through mindfulness meditation, a tool you can use to achieve focus and clarity, reduce stress, and develop the presence of mind to meet any number of challenges.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Too often discussions of management practice focus exclusively on managing people and organizational issues. Rarely, however, do they incorporate a discussion about technology or address all three dimensions in a balanced way. When they do, the result is game changing. In our hypercompetitive environment, those managers who are outstanding at being plugged into their people, technology, and organizational processes simultaneously excel at coming up with effective business solutions.

Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting, or stand at the podium at a speaking engagement.

People wanting basic advice about stocks, bonds, mutual funds, retirement planning, and tax strategies are often frustrated by information overload. Picking the right book seems as daunting as deciding what to do with their savings and investments. Investing 101: Updated and Expanded removes both roadblocks, putting people on a path that they can understand and stick with. Kristof is renowned for taking the mystery and anxiety out of investing by keeping choices manageable

Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female business leaders in recent years. Looking at the changes that have happened at Berkshire Hathaway - Warren Buffett's holding company, The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors provides a unique look at the gradual shattering of the glass ceiling at one of America's top firms.

The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today.

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

Lu Anne Henderson was a beautiful 15-year-old girl in Denver in 1945 when she met Neal Cassady, a fast-talking hurricane of male sexuality and vast promises. The two married, and soon they were hanging out with a group of young would-be writers, including Jack Kerouac and Allen Ginsberg. But Neal and Jack initially didn’t like each other very much.

Maggie Silver does her best to scramble up the ladder at an exclusive, high-powered PR firm in Southern California whose clients are movie stars and famous athletes.

When an old friend buys a trench coat and opens his own detective agency, PI Cat DeLuca sees a train wreck coming. Everything Billy Bonham knows about being a private eye he learned from Humphrey Bogart. And that’s just enough to make him dangerous. The bungling detective is in way over his head on a case involving murder and a stolen pair of Marilyn Monroe’s dazzling diamond earrings. His outrageous client, Cristina McTigue, is pursued by men who want her dead. Five minutes after meeting the woman, Cat would cheerfully kill her too.

What does a woman do when she discovers her husband is an incurable cheater? If she’s Cat DeLuca, she launches the Pants on Fire Detective Agency. Now Cat does what two years of unholy matrimony taught her to do: she catches cheaters. When a client, Cleo Jones, shoots her cheating husband’s bum full of buckshot, he disappears, taking her money, dog, and sister with him. Private Investigator Cat DeLuca promises to retrieve the dog and money if her client stops shooting at Walter.

Caterina DeLuca, burned by her run-around now ex-husband, Johnnie Ricco, took the skills she mastered during marriage and opened her own private-eye agency. Now she’s armed with a camera, ready to print the evidence to 8×10 glossies for use in divorce court. The men in her big, whacko family, all Chicago cops and one a crook, aren’t sure what to make of Cat’s career choice.

One of F. Scott Fitzgerald's earliest short stories, "The Ice Palace" is about Sally Carrol Happer, a young Southern woman who is bored with her conventional life. She's engaged to Harry Bellamy, a young man from the North. Despite concern from her family and friends, Sally travels to Harry's hometown to meet his family. Hoping for an exciting adventure, she instead finds herself in a cold, unfamiliar place. There, in the dead of winter, she begins to question everything.

Karen Hollander is a celebrated attorney who recently removed herself from consideration for appointment to the U.S. Supreme Court. Her reasons have their roots in 1968 - an episode she’s managed to keep secret for more than 40 years. Now, with the imminent publication of her memoir, she’s about to let the world in on that shocking secret - as soon as she can track down the answers to a few crucial last questions. A resonant coming-of-age story and a thrilling political mystery, True Believers is Kurt Andersen’s most ambitious novel to date, introducing a brilliant, funny, and irresistible new heroine to contemporary fiction.

The USA Today best-selling author returns with an unforgettable tale of a marriage of convenience that becomes a love match.

In the quiet confines of her own world, Crystal discovers that a hidden realm of intense desire exists when she crosses paths with John. While John's allure lies partly in his mysterious charm and striking good looks, there's a captivating secret that sets him apart—he's a shape-shifter with an insatiable craving for honey, and for Crystal. As their worlds collide, the temperature soars, awakening the dormant Kodiak within John, a primal force longing for the connection it senses in Crystal.