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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

We feel like parents in a fairy tale turned to stone by a curse and condemned to stand like statues with our hearts thudding in our chests as our son plays wild games, all alone in the palace. He sees us, he knows us, he expects us always to be in our right places - but he has no idea that we are human, too. David is 11 years old. He is happy, healthy and affectionate. He loves school, climbing trees and Disney songs. But he's also profoundly autistic.

Transform your professional journey by mastering the art of genuine salesmanship. In CAPitalize Your Sales, Christopher A. Panagiotu offers an invaluable guide, crafted from his personal journey of professional development. More than just a resource; it's the mentor Chris wished he had during the early stages of his career. Distilling insights from over 20,000 hours of dedicated work in building his business, podcast, and brand, Chris shares a wealth of knowledge that led him to generate over $1,000,000 in annual revenue, starting from his humble beginnings in an apartment.

Hadrian and his Red Company have been serving the Empire in military engagements against the Cielcin, the vicious alien civilisation bent on humanity's destruction. And they've been successful: a cult-like fervour building around Hadrian following a particularly impressive victory. But popularity comes at a price: an assassination attempt, triggered by those within the Imperial government who are scared of his rise to prominence.

Brought to you by Penguin. Gerrard Shale's reading turns this magnificent adventure into a thrilling audiobook for fans of all ages. When Eragon finds a polished stone in the forest, he thinks it is the lucky discovery of a poor farm boy; perhaps it will buy his family meat for the winter. But...

Following their successful mission to destroy the slaver ring in New York City, Wic and the members of Phantom Team pass through the Antarctic’s origin ring and find themselves deep in the heart of the Androchidan Empire. But as the scope of the alien specie’s operation becomes apparent, Phantom Team realizes they can’t standby as humanity is culled into submission. Efforts must be made to slow the enemy’s progress, if not stop it altogether.

DIGITAL DOWNLOAD EXCLUSIVE: CHRISTOPHER PAOLINI AUTHOR INTERVIEW INCLUDED AT THE END OF RECORDING! Not so very long ago, Eragon—Shadeslayer, Dragon Rider—was nothing more than a poor farm boy, and his dragon, Saphira, only a blue stone in the forest. Now the fate of an entire civilization...

Don’t miss the eagerly anticipated epic new fantasy from Christopher Paolini—Murtagh! The Empire is at war and the stakes have never been higher in Book Three of the Inheritance Cycle, perfect for fans of Lord of the Rings! This New York Times bestselling series has sold over 40 million...

Since its formation in 1861, Italy has struggled to develop an effective political system and a secure sense of national identity. Christopher Duggan's acclaimed introduction charts the country's history from the fall of the Roman Empire in the West to the present day, and surveys the difficulties Italy has faced during the last two centuries in creating a unified country. Duggan successfully weaves together political, economic, social and cultural history, and stresses the alternation between materialist and idealist programs for forging a nation-state.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Original cast members from the beloved TV series, Buffy the Vampire Slayer, reunite for an all-new adventure about connections that never die—even if you bury them. A decade has passed since the epic final battle that concluded Buffy the Vampire Slayer (TV). The game-changing spell that gave power to all potential Slayers persists. With new Slayers constantly emerging, things are looking grim for the bad guys.

It was not his fight. But he will still be the one to end it. The galaxy remembers Hadrian Marlowe as a hero who burned every last alien Cielcin from the sky. The man remembers how he tried to save them - to negotiate with them, to learn more of them - and how his attempts were frustrated by his own side and creatures stranger still than any Cielcin he'd encountered thus far. Hadrian Marlowe's path might have ended in fire...but the road to it was winding and leads through intrigue, and battle, to war.

Looking for inner peace and happiness? Are you looking to become a Buddhist? Want to learn about Buddhism and whether or not it's the right path for you? The teachings of the Buddha are plain and straightforward, and because they remain focused on the moment they are just as relevant now as they have ever been. Buddhism provides you with deep information related to the worldly pleasures, your desires, and everything that prevents you from acquiring inner peace and happiness.

Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur.

George is heartbroken after the death of his lover, Jim. A professor of English in sunny, suburban California, George grieves in solitude, surrounded by easy-going, uncomprehending youth. Beneath his British restraint, waves of sorrow and anger surge. He doggedly persists with the routines of his past life, heading out to work, to the gym, on again to dinner. From his solitude springs defiance; he will triumph over loneliness and alienation, he will find love again, he will feel joy.

There are moments in history when a simple phrase becomes more than words. It becomes a rallying cry, a vision, and a movement that shapes a nation’s destiny. Make America Great Again, MAGA, wasn’t just a campaign slogan. It was a spark that lit the fire of millions of Americans who felt left behind, unheard, and overlooked. It was a call to stand tall again, to remember who we are, and to reclaim the promise of the American dream.

The original Born to Run ignited a global barefoot running movement, inspiring a generation to step outside and explore the world on our own two feet: Free from injuries. Free from stress. Free from overpriced shoes and gear and race fees. But how do we start? Christopher McDougall and long-time coach and running wizard Eric Orton have answered with Born to Run 2: The Ultimate Training Guide, teaching every runner, new or experienced, how to master humankind's first true superpower and tap into hidden reserves of strength and stamina.

Ready to build a picture book? First, you’ll need the right tools. Listen to this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing and showing stories like a pro!

It's easy to overlook the underlying strategic forces of war, to see it solely as a series of errors, accidents and emotions gone awry. It's also easy to forget that war shouldn't happen - and most of the time, it doesn't. Around the world, there are millions of hostile rivalries, yet only a tiny fraction erupt into violence. Too many accounts of conflict forget this. With a counterintuitive approach, Blattman reminds us that most rivals loathe one another in peace. That's because war is too costly to fight.

Kaiser Napoleon Bonaparte, seit einem Jahr auf die Insel Elba verbannt, plant seine Rückkehr nach Frankreich und den Sturz König Ludwigs XVIII. Vor diesem historischen Hintergrund vollzieht sich das abenteuerliche Schicksal des jungen Kapitäns Edmond Dantès, der infolge eines teuflischen Intrigenspiels zu lebenslänglichem Kerker verurteilt wird. Nach 18 endlosen Jahren gelingt ihm die Flucht aus der Festung Chateau d'If, und er gelangt auf wunderbare Weise in den Besitz sagenhafter Reichtümer.