検索キーワード： 著者 "Bruce" すべてのカテゴリー

Bruce Bueno de Mesquita and Alastair Smith’s canonical book on political science turns conventional wisdom on its head. They start from a single proposition: leaders do whatever keeps them in power. They don’t care about the “national interest”—or even their subjects—unless they must. As Bueno de Mesquita and Smith show, democracy is essentially just a convenient fiction.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

1855: the Industrial Revolution is in full swing, powered by steam-driven cybernetic engines. Charles Babbage perfects his analytical engine and the computer age arrives a century ahead of its time. Three extraordinary characters race toward a rendezvous with the future: Sybil Gerard - fallen woman, politician’s tart, daughter of a Luddite agitator; Edward Leviathan Mallory - explorer and palaeontologist; Laurence Oliphant - diplomat, mystic and spy. Their adventure begins with the discovery of a box of punched engine cards of unknown origin and purpose.

The story begins when Susan Simmons returns to school from spring vacation. Susan has been looking forward to the big class play her teacher has been planning. But to her dismay Ms. Schwartz is gone... replaced by tall, handsome Mr. Smith, a strictly "by the book" teacher with some very strange habits. Investigating her new teacher, Susan makes a shocking discovery: "Mr. Smith" is actually an alien named Broxholm who is planning to abduct five students.

In the tradition of Carl Sagan, Rachel Carson, and Stephen Hawking, a new voice has emerged with the unique gift of translating cutting-edge science into clear, accessible language: Dr. Bruce Lipton. With The Wisdom of Your Cells, this internationally recognized authority on cellular biology takes listeners on an in-depth exploration into the microscopic world, where new discoveries and research are revolutionizing the way we understand life, evolution, and consciousness.

You can learn everything you can about how to make women want you and still fail to master the inner game of being a man who naturally attracts women. Some guys even study all kinds of seduction secrets on attracting women, yet they only end up in terrible relationships with low-quality women. Most guys simply don't understand how women think. If you asked the average guy what women want, he may say things like confidence, money, or ridiculous good looks, but all of these things are just the tip of the iceberg.

Freedom from unnecessary suffering is the goal of both Buddhism and modern psychotherapy, yet each approaches this intention from a very different perspective. "Buddhist practice helps us awaken to a well-being that is independent of our circumstances," explains Bruce Tift, "while Western psychotherapy helps us bring our disowned experience into awareness in order to live in a more skillful and satisfying way."

Author and adventurer Bruce Chatwin was one of the 20th Century’s most charismatic writers. His first book, In Patagonia, changed the face of travel writing and made him a literary sensation. Collected here are dramatisations and readings of some of his best-known work, as well as a bonus programme shedding light on his relationships and writing.

Imagine what it would be like if you could maintain the honeymoon effect throughout your whole life. Dr. Bruce H. Lipton describes how the honeymoon effect was not a chance event or a coincidence but a personal creation. Here, Dr. Lipton reveals how we manifest the honeymoon effect and the reasons why we lose it. This knowledge empowers listeners to create the honeymoon experience again, this time in a way that ensures a happily ever after relationship that even a Hollywood producer would love.

In the early 1860s, the United States is torn apart by Civil War. The conflict between the North and the South affects everyone, including many boys who want to join in the fight. Among them are young Edward Black, Lyston and Orion Howe, and Charles Moore. They're too young to fight in combat, but they show their courage by marching to battle as drummer boys.

Bruce Lee: Letters of the Dragon is a fascinating glimpse of the private Bruce Lee behind the public image—a man with the patience and concern to dedicate as much effort to crafting a thoughtful personal answer to the letter of a young fan as to those from his old friends and associates; an extremely active man never too busy to make time for an old family friend in need of simple companionship; a man who never wrote without careful thought, and never thought from the head alone, but always from the head and heart together.

Flying combat missions in wartime is always dangerous. But imagine doing so in a slow, rickety biplane, at night, with no lights or navigational equipment of any kind. Sound impossible? It wasn't for the Soviet Night Witches. This unit of incredibly brave women flew hundreds of missions to attack German forces on the front lines during World War II. Learn all about these brave women and how their skill and courage in battle helped defeat the Nazis to win the war.

What if we held within our minds the potential to transform our personal lives and the collective life of our species? In this unabridged audio of the updated and expanded 10th-anniversary edition of the book, you’ll learn how to turn the immense power of your subconscious into your most valuable tool for health, well-being, and much more.

Since man first walked the Earth...in heels, no other art form has wielded as unique an influence on pop culture as drag. Drag artists have now sashayed their way to snatch the crowns as the queens of mainstream entertainment. Through informative and witty essays chronicling over 100 years of drag, listeners will embark on a Priscilla-like journey through pop culture, from television shows like Bosom Buddies and RuPaul's Drag Race, to films like Some Like It Hot and Tootsie, and Broadway shows like Hedwig and the Angry Inch....

Niblock House is a rising executive at General Technics, one of a few all-powerful corporations. His work is leading General Technics to the forefront of global domination, both in the marketplace and politically - it's about to take over a country in Africa. Donald Hogan is his roommate, a seemingly sheepish bookworm. But Hogan is a spy, and he's about to discover a breakthrough in genetic engineering that will change the world...and kill him. Society is squeezed into hive-living madness by god-like mega computers and mass-marketed psychedelic drugs.

When the messiest kid in Minnesota is saddled with her family's obsessively tidy brownie, the sparks are sure to fly. Warning: you may not want to listen in public, since this story will have you laughing out loud!

Transported two thousand years into the past, readers are introduced to Antipas, a Roman civic leader who has encountered the writings of the biblical author Luke. Luke's writings spark Antipas's interest, and a correspondence transpires between them. As the two delve deeply into each other's lives, Antipas begins to see things in fresh ways, causing him to rethink the values upon which his life had been founded.

In The Team That Changed Baseball: Roberto Clemente and the 1971 Pittsburgh Pirates, veteran baseball writer Bruce Markusen tells the story of one of the most likable and significant teams in the history of professional sports. In addition to the fact that they fielded the first all-minority lineup in major league history, the 1971 Pirates are noteworthy for the team's inspiring individual performances.

Acclaimed science fiction luminary and a godfather of the genre’s remarkable offspring - cyberpunk - Bruce Sterling carries readers to a far-future universe where stunning achievements in human development have been tainted by a virulent outbreak of prejudice and hatred.

Brought to you by Penguin. The songlines are the invisible pathways that criss-cross Australia, ancient tracks connecting communities and following ancient boundaries. Along these lines Aboriginals passed the songs which revealed the creation of the land and the secrets of its past. In this magical account Chatwin recalls his travels across the length and breadth of Australia seeking to find the truth about the songs and unravel the mysteries of their stories.