検索キーワード： 著者 "David" すべてのカテゴリー

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

PNL Práctica es verdadera magia sicológica aplicada para alcanzar la excelencia, liderar en el trabajo e influir sobre los demás positivamente. En este audiolibro usted encontrará condensados los mejores conceptos sobre esta poderosa tecnología mental, sus mejores y más prácticos secretos psicológicos para ponerlos a buen uso, de manera inmediata. Es excelente para principiantes, practitioners y aquellas personas que quieran hacerse a los conceptos de la PNL de manera rápida y fácil.

Great minds have long sought to understand the relationship between music and mathematics. Both involve patterns, structures, and relationships. Both generate ideas of great beauty and elegance. Music is a fertile testing ground for mathematical principles, while mathematics explains the sounds instruments make and how composers put those sounds together. Understanding the connections between music and mathematics helps you appreciate both, even if you have no special ability in either field....

Do you have to worry about your co-worker, nanny, neighbor, or date? If you’re concerned about a new relationship, or even an old one, you will no longer need to rely on instincts, hunches, or horoscopes. Even when interaction is limited to mere observation or a brief exchange, whether you’re at a bar, restaurant, park, or even in an elevator, you can discover how to assess the general emotional stability of a person in just minutes.

In the third installment of the film that made Arnold Schwarzenegger a household name, John Connor is older and is still a target for killer machines from the future. The human resistance sends back the Terminator who saved his life when he was just a boy to protect him from an even more lethal Terminator model: the Terminatrix - in the shape of a woman and capable of making all previous Terminators seem slow and stupid. If Connor doesn't survive, the future is lost...

In this Very Short Introduction audiobook, David Norman discusses how dinosaurs were first discovered and interpreted and how our understanding of them has changed over the past 200 years. He looks at some of the amazing discoveries that have enabled us to gain new and unexpected insights into dinosaurs as animals with natural histories and behaviors and considers some of the biggest questions in dinosaur biology, such as the implications of them having warm blood.

Cloaked by the mists of dawn, Task Force 61 - carrying tanks, aircraft, and over 5000 Marines - steams toward Syria with deadly intent. Their mission: rescue 100 hostages from a terrorist stronghold - alive. With realism seldom seen in military fiction, The Med is a magnificent and timely epic that brings the human drama of armed conflict compellingly to life.

Be transported to a place like no other: a tiny, man-made island in the bay of Nagasaki, for 200 years the sole gateway between Japan and the West. Here, in the dying days of the 18th century, a young Dutch clerk arrives to make his fortune. Instead he loses his heart. Step onto the streets of Dejima and mingle with scheming traders, spies, interpreters, servants and concubines as two cultures converge. In a tale of integrity and corruption, passion and power, the key is control - of riches and minds and over death itself.

David Sedgwick’s latest book takes the listener on a disturbing journey deep into the realms of mistruth and deception to reveal, for the very first time, the many tricks and subterfuges used by the British Broadcasting Corporation. Every time we engage with BBC content, the author argues, we are exposing ourselves to a very dark art: the art of brainwashing. Wilful, deceitful and incessant, Orwellian parallels define the modern corporation and should chill the soul of all who cherish freedom and liberty. Mind control is here. This is not fiction.

In December 2005, a young robotocist on his way to Google headquarters lost an overnight bag on a flight somewhere between Dallas and Las Vegas. In it was the fully functional head of an android replica of Philip K. Dick, cult science fiction writer and counterculture guru. It has never been recovered. In a story that echoes some of the most paranoid fantasies of a Dick novel, listeners will get a fascinating inside look at the scientists and technology that made this amazing android possible.

In 1983, the reasoning of one unsung Russian narrowly averted nuclear war, proving that critical thinking can save the world. Today, facing unprecedented tides of disinformation, we’re frequently misled, to our detriment. The Irrational Ape explores the reasons why we get things so wrong, illustrated with incredible stories from the comical to the catastrophic.

Peter Houston wanted to find the grave of the war-hero father he never knew - a yearning that drew him thousands of miles from home to a military cemetery in France. He never dreamed that his private pilgrimage would unearth a decades-long secret and plunge him into a deadly labyrinth of intrigue and murder. As ruthless assassins hunt him through the cities of Europe, he struggles to stay alive, but when they murder the woman he loves, he turns from hunter to hunted - and swears a blood oath of vengeance.

Like its predecessor, Vocabulary Energizers II builds vocabulary by presenting the fascinating histories behind those words we need for more effective communication and comprehension. Focusing on a core of 100 words and their back ground stories, the author links these words with hundreds of synonyms and antonyms.

Golfing With Dad is a heartwarming collection of golf's best players' favorite memories with their fathers and how those memories shaped them not only as players but as the men and women they are today. Many professional golfers have been greatly influenced by their fathers, and some of the very best have contributed interviews to this special book, edited by longtime Golf magazine editor David Barrett.

'There's an empty notebook lying on the table in the moonlight. It's been there for an age. I keep on saying that I'll write a journal. So I'll start right here, right now. I open the book and write the very first words: My name is Mina and I love the night. Then what shall I write? I can't just write that this happened then this happened then this happened to boring infinitum. I'll let my journal grow just like the mind does, just like a tree or a beast does, just like life does. Why should a book tell a tale in a dull straight line?'

Bobby Burns knows he's a lucky lad. Growing up in sleepy Keely Bay, Bobby is exposed to all manner of wondrous things: stars reflecting off the icy sea, a friend that can heal injured fawns with her dreams, a man who can eat fire. But darkness seems to be approaching Bobby's life from all sides.

The Roman poet Ovid, exiled to a remote village on the edge of the Black Sea, tells the story of his meeting with a feral boy, brought up among wild animals in the snow. It is a luminous encounter between civilisation and nature. In the first century AD, Publius Ovidius Naso, the most urbane and irreverant poet of imperial Rome, was banished to a remote village on the edge of the Black Sea. From these sparse facts, one of our most distinguished novelists has fashioned an audacious and supremely moving work of fiction.

Malouf's fable engraves the epic themes of the Trojan war onto a perfect miniature. David Malouf shines new light on Homer’s Iliad, adding twists and reflections as well as flashes of earthy humour to surprise and enchant. In this exquisite gem of a novel, Achilles is maddened by grief at the death of his friend Patroclus. From the walls of Troy, King Priam watches the body of his son, Hector, being dragged behind Achilles’ chariot.

In the 1840s, a ship's boy, cast ashore in northern Australia, is taken in by Aborigines. 16 years later he steps out of the bush and inadvertently confronts the new white settlers with their unspoken terrors. A searing and magnificent picture of Australia at the time of its foundation, focusing on the hostility between early British settlers and native Aboriginals, Remembering Babylon tells the tragic and compelling story of a boy caught between both worlds - the civilised and the primitive.

The Fifties is a sweeping social, political, economic, and cultural history of the 10 years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower, Dulles, Oppenheimer, MacArthur, Hoover, and Nixon; but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; and more.