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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.

Gloria Jennings is a strikingly beautiful woman. She went on the run when she was accused of murdering her wealthy husband back east. Luke Jensen tracks her down to a ranch in West Texas, only to discover that she has re-married, and is a widow once again; and once again her rancher husband was a victim of murder! Despite appearances, Luke begins to doubt her guilt...and surprises himself by not bringing her in - and actually helping her face down rival ranchers.

In the Texas backlands in 1885, 12-year-old Joey Shipman's father dies under mysterious circumstances, and the boy is forced to live with his stepmother and Blair Meacham, a hanger-on at the farm. After the death of a black farmhand and friend, and another "accident" that almost takes Joey's life, the boy runs away and joins forces with his only kin - Beau Shipman, a drunk and a jailbird. Beau, along with an outlaw, a San Antonio prostitute, and a sheepman, become Joey's unlikely partners as he is trailed by a murderous villain in a scheme to inherit the Shipman farm.

The Great Reawakening did not come quietly. Across the country and in every nation, people began to develop terrifying powers - summoning storms, raising the dead, and setting everything they touch ablaze. Overnight the rules changed...but not for everyone. Colonel Alan Bookbinder is an army bureaucrat whose worst war wound is a paper cut. But after he develops magical powers, he is torn from everything he knows and thrown onto the front lines.

Running with My Head Down is the inspirational story of one man’s search for purpose and meaning, a quest without limitation that ultimately leads to unique business success and personal fulfillment. A native of Queens, New York, Frank was born into a working-class family, surrounded by the unified love of his parents. But in the mid-1970s, the 9-year-old was deeply impacted by his parents’ divorce. Emotional and financial turmoil follow, fueling Frank’s burning passion to discover his direction in life, and with it, certainty and security.

Welcome to the world of Oliver Adair. Beautiful on the outside. Damaged on the inside. One bad decision followed by the next leaves him broke and out of options. When propositioned to sell his body, he enters into a parallel world of sex for hire. Oliver embarks on a journey that will force him to confront his demons, answer for the sins of the past, and become a man.

Olivier Adair, beautiful on the outside, damaged on the inside. One bad decision followed by another leaves him broke and out of options. When propositioned to sell his body, he enters a parallel world of sex for hire. Oliver embarks on a journey that will force him to confront his demons, answer for the sins of the past, and become a man. These are his intimate thoughts.

Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships.

Martin Moone is 11 and completely fed up with being the only boy in a family of girls. He's desperate for a decent wingman to help him navigate his idiotic life. So when best mate Padraic suggests Martin get an imaginary friend - or IF for short - he decides to give it a go. His first attempt is Loopy Lou, a hyperactive goofball who loves writing rubbish rap songs. But Martin soon gets fed up with Lou and decides to trade in his IF for someone a little less wacky.

Fred Carver is hired by his good friend, Lieutenant Alfonso DeSoto of the Orlando police, to investigate the death of his uncle at Sunhaven, a local nursing home. Carver is harassed by Raphael Ortiz, a viciously depraved thug bent on discouraging Carver from investigating Sunhaven.

Slow Fade is the portrait of Wesley Hardin, whose life has been devoted to manipulations of all kinds: cinematic images, conference table negotiations, actors, technicians, and even (and especially) those closest to him. Nearing the end of his career, he tries to divest himself of illusions, to make peace with his demons and his past. The process is complex and at times appears to occur by committee.

Jason Barger spent seven straight days flying 6,548 miles to seven different cities – living only in the airports the entire time. He compiled 10,000 minutes of observations at all four corners of the U.S. and reflected on how our airport experiences can teach us about our lives today. The airport metaphor leaps to life through profound anecdotes. These funny and inspiring stories are reminders of how to change our daily world through thoughtful and compassionate action.

“Illuminates the very heart of social justice and how it might be approached and nurtured through mindfulness practices in community and through the discernment and new degrees of freedom these practices entrain.” --from the foreword by Jon Kabat-Zinn In a society where unconscious bias...

Our Global Lingua Franca is an essential companion for both native and non-native English instructors navigating the challenges of sub-par language learning. It will validate your frustrations about learning and teaching under the conventional approach to EFL. Intelligent without being overly academic, it offers invaluable outside-the-box advice on reading, writing, listening, speaking, grammar, vocabulary, and pragmatics to help you impart conversational English fluency and beyond.

Wildlife photographer, animal lover, and amateur folklorist Julia is pulled back through time to ancient Scotland, much to her wonderment. A bit trusting and naïve, Julia immediately jumps to the defense of an Unseelie Sidhe who has an iron knife at its throat, angering the guard and drawing unwanted attention from the fae she rescued.

The Ambivalent Order takes place after the emperors death. The Devine became a land without honor among Fleshbornn and no purity among the old creatures. .. And the magic once thought lost… begins to crawl back. In a world without a chosen one, destinies collide and ambitions awaken. Walk beside Supreme Mesi, the feared Black Witch and daughter of the god of chaos, hiding her power in plain sight while ruling Versi beside Supreme Yusef. Join Supreme Thalric, the ruthless lord of Somaru, whose throne is guarded by blood and betrayal.

Just months on the job, rookie prosecutor Dana Hargrove is faced with an impossible choice between her career and personal relationships. It’s 1988, at the height of Colombian cocaine trafficking in New York City, and Dana has been assigned to a team investigating money laundering by the Cali Cartel. Dana isn’t happy with her assignment. As the junior member of the team, she’s handed nothing but grunt work, analyzing bank records. But in the course of tracing the flow of dirty money, Dana unwittingly stumbles upon alarming evidence that threatens a close friendship.

FBI Special Agent Finn Wright, put on leave after bending the rules, visits his detective friend in England, when his help is needed with a high-profile murder in a historic mansion in the British countryside. Finn finds himself out of his element, immersed in a world of wealth and privilege, hunting a killer who is clearly a genius—and who seems able to outsmart Finn’s every move—until, in a shocking twist, Finn realizes this world is not at all what it seems.

What if consciousness had a frequency, and someone just tuned in? Dr. Ryva Chengo, a quantum acoustics researcher, thought she was mapping the limits of subatomic sound. Instead, she becomes the first living conduit for ancient vibrational codes embedded in crystalline structures. When an experiment in her Stanford lab unleashes a cosmic frequency, she’s thrown into a visionary quest that bridges science and mysticism, physics and faith.

In a world where loyalty is tested, Jenny, a Chinese-American FBI agent, uncovers a chilling plot. Her Beijing counterpart, Yìchén, is a double agent, blackmailing and poisoning to steal critical DNA for China’s dominance. But when Jenny discovers she’s Yìchén’s biological twin, everything changes. Torn between family ties and duty to her country, she must navigate a treacherous game of espionage that spans Seattle to Beijing. Can she protect her nation while confronting the shocking truth of her past? Dive into "The Spy from Beijing," where trust is fleeting, and betrayal lurks at every turn.