検索キーワード： 著者 "Mitch Horowitz - introduction" すべてのカテゴリー

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

History offers few records of war as vivid, haunting, and evocative as Erich Maria Remarque’s All Quiet on the Western Front. As enthralling to twenty-first century audiences as it was to those who first encountered the book in 1928, Remarque’s landmark tells the story of a young German volunteer who, with his comrades, moves from idealism to fatalism witnessing the horrors of mass killing and the intimate deaths of friends or the disfiguring survival of young men languishing in field hospitals.