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Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

THE YEAR 1932. The alchemist Begg believes the drugs he created will guide people to the highest plane of existence. Drugs that the junkie Roy can't break free from. Drugs that the Runorata Family executive loses to a thief. And where were those packets of white powder manufactured? The young...

Straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.

Before you perform spells and rituals, you need to develop your mind's muscles. Without mental preparation, you'll just go through the motions without any results. Everyone, regardless of experience or traditions, can learn from these exercises and gain the mental focus to make your magic much more effective. Donald Tyson provides twelve chapters that each cover a different topic or type of occult skill—such as concentration, meditation, scrying, astral travel, and aura manipulation—and why it is necessary for better magic.

Enter the realm of the carnie king, Patty Conklin, the flamboyant founder of what would become the world's largest carnival company. Patty started on the mean streets of New York selling peanuts before becoming a a small-time operator. Winning the midway contract for the Canadian National Exhibition in 1937, he made it his personal world's fair. It became the foundation for his son and grandson to expand Conklin Shows until they were playing the biggest fairs and exhibitions throughout North America.

In The Good Sport, Kevin White takes an unflinching look at the current state of intercollegiate sports, including the tumultuous changes brought on by the Supreme Court's landmark decision on name, image, and likeness (NIL) rights. Drawing on his decades of leadership, White examines the chaos, challenges, and opportunities of this new era—and why he believes the future of college sports hangs in the balance.

We are surrounded by emoji. They appear in politics, movies, drug deals, our sex lives, and more. But emoji's impact has never been explored in full. In this rollicking tech and pop culture history, Keith Houston follows emoji from its birth in 1990s Japan, traces its Western explosion in the 2000s, and considers emoji's ever-expanding lexicon. Named for the world's most popular pictogram, Face with Tears of Joy tells the whole story of emoji for the first time.

Ten-year-old Angus is unique. He quotes Shakespeare and wants to stage a Werewolf Hamlet play for his fifth grade legacy project. Angus's seventeen-year-old brother, Liam, is like a werewolf now—Angus never knows if he'll be nice or mean or when he'll sneak out to get drunk or worse. Meanwhile, tension continues to build for Liam's family in Los Angeles. Mom and Dad are going to default on the mortgage. Older sister Hannah is fed up and ready to move herself to Maine, and little sister Sidney doesn't really get what's happening. Then Liam goes missing, and Angus decides he has to find him.

The Year 1933. A storm is brewing in New York City as tensions rise among the families. When Jacuzzi Splot and his gang are spotted operating on the Gandor Family's turf, Luck Gandor employs a young woman named Maria to protect their family's "negotiator," Tick Jefferson. Maria with her katana...

Realistic and simple enough to implement in your home, The Best Moms Don't Do it All provides a roadmap for you to take your life back and proves that the happiest families share the work and the fun equally.