検索キーワード： 著者 "B.B." すべてのカテゴリー

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

This three-part book breaks gold down into must know sections: I. Why Gold?: History reveals an ugly pattern of governments spending tomorrow’s hard-earned savings today leaving unknowing savers holding the bag. 2. Why Now?: Recent events foretell a dangerous future for money today. III. A Gold Market “How To” Manual: From bars to coins and everything in between Tucker walks listeners through the gold market in simple terms. From a financial novice to an investment professional looking to get up to speed on the gold market, Why Gold? Why Now? is the essential guide.

Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.

In How to End the Autism Epidemic, Generation Rescue’s cofounder J.B. Handley offers a compelling, science-based explanation of what’s causing the autism epidemic, the lies that enable its perpetuation, and the steps we must take as parents and as a society in order to end it.

Ebenezer Le Page, cantankerous, opinionated and charming, is one of the most compelling literary creations of the late 20th century. Eighty years old, Ebenezer has lived his whole life on the Channel Island of Guernsey, a stony speck of a place caught between England and France yet a world away from either. Ebenezer himself is fiercely independent, but as he reaches the end of his life he is determined to tell his own story and the story of those he has known.

For more than 60 years, the Myers-Briggs Type Indicator (MBTI) tool has been the most widely used instrument in the world for determining personality type, and for more than 25 years, Gifts Differing has been the preeminent source for understanding it. Like a thumbprint, personality type provides an instant snapshot of a person's uniqueness. Drawing on concepts originated by Carl Jung, this book distinguishes four categories of personality styles and shows how these qualities influence your life.

Joan Morgan offers a provocative and powerful look into the life of the modern Black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, and where the deluge of babymothers and babyfathers reminds Black women who long for marriage that traditional nuclear families are a reality for less than 40 percent of the population.

This is the extraordinary story of Vasily B. Emelianenko, the veteran pilot of one of the Soviet Union's most contradictory planes of the Second World War - the I1-2. Having flown 80 combat sorties against the Germans, Emelianenko was awarded the highest decoration - the Hero of the Soviet Union. He went on to complete a total of 92 sorties; his plane was shot down three times; and on each occasion, he managed to pilot the damaged aircraft home. Emelianenko's vivid memoirs provide a rare insight into the reality of fighting over the Eastern Front and the tactics of the Red Army Air Force.

When Donaldina Cameron arrives at the Occidental Mission Home for Girls in 1895, she intends to teach sewing skills to young Chinese women immigrants, but, within days, she discovers that the job is much more complicated than perfect stitches and even hems. San Francisco has a dark side, one where a powerful underground organization - the criminal tong - brings Chinese young women to America to sell them as slaves. With the help of Chinese interpreters and the Chinatown police squad, Donaldina becomes a tireless social reformer to stop the abominable slave and prostitution trade.

In this classic account of the French war in Indochina, Bernard B. Fall vividly captures the sights, sounds, and smells of the savage eight-year conflict in the jungles and mountains of Southeast Asia from 1946 to 1954. The French fought well to the last, but even with the lethal advantages of airpower, they could not stave off the Communist-led Vietnamese nationalists, who countered with a hit-and-run campaign of ambushes, booby traps, and nighttime raids. Defeat came at Dien Bien Phu, in 1954, setting the stage for American involvement and opening another tragic chapter in Vietnam's history.

When Clemmie goes next door to check on her difficult and unlikeable neighbor Dom, he isn't there. But something else is. Something stunning, beautiful and inexplicable. Clemmie photographs the wondrous object on her cell phone and makes the irrevocable error of forwarding it. As the picture swirls over the internet, Clemmie tries desperately to keep a grip on her own personal network of secrets. Can 50 years of careful hiding under names not her own be ruined by one careless picture?

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, his­tórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.

On December 16, 2019, Jerrold Nadler, Chairman of the Committee on the Judiciary House of Representatives, and the full Committee on the Judiciary released an updated version of the Impeachment Report. Now officially titled Impeachment of Donald J. Trump, President of the United States, Report of the Committee on the Judiciary House of Representatives, this document serves as the latest government-issued report from the Democrat-led House.

Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surprised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up dead.

The story of viruses and humanity is a story of fear and ignorance, of grief and heartbreak, and of great bravery and sacrifice. Michael Oldstone tells all these stories as he illuminates the history of the devastating diseases that have tormented humanity, focusing mostly on the most famous viruses. For this revised edition, Oldstone includes discussions of new viruses like SARS, bird flu, virally caused cancers, chronic wasting disease, and West Nile. Viruses, Plagues, and History paints a sweeping portrait of humanity's long-standing conflict with our unseen viral enemies.

Meeting Bolan Adler, professional baseball catcher and single dad, is a complicated story. One involving a one-time kiss when I was young and silly. And a two-time tryst as some kind of midlife breakdown moment. Anyway, in the game of baseball, three strikes mean: you're out. I thought my third one might happen when Bolan Adler is the newest client of the sports management agency I work for. The same business that just promoted me to agent status when I hadn't asked for the position.

Some people find themselves by running away. David found himself by drifting into the swamp. Tired of being the family scapegoat and worn thin by a lifetime of put-downs, David sets off into the depths of the southern swamp to be alone—only to discover he's never been more seen than by a stray dog who refuses to leave his side. What begins as an escape becomes an awakening as David and Buddy, his new four-legged companion, weather storms, uncover forgotten trails, and learn the rhythms of the wild bayou.

A poetical dialogue between Her, The Next, and her Ex…

On the sunny shores of California, Julia McWilliams is poised to embrace a life of comfort and financial security, with a marriage proposal from a wealthy man to consider. But as World War II erupts in the US, her patriotic fervor compels her to abandon her secure future. Trading country clubs for covert codes, Julia joins the Office of Strategic Services, where her sharp mind aids the Allied cause in the shadowy realm of espionage.

For-Bitten Love delves into the life of Brian Helsing, a descendant of the famed monster hunters. After a catastrophic party, he finds himself entangled with Violet, a seductive vampire with secrets of her own. She reveals the brutal truth: Brian was bitten by a werewolf, and now, marked by the beast, he faces a future he never imagined, where his very survival hangs in the balance.