検索キーワード： ナレーター "Walter Dixon" すべてのカテゴリー

Betterness: Economics for Humans is a powerful call to arms for a post-capitalist economy. Umair Haque argues that just as positive psychology revolutionized our understanding of mental health by recasting the field as more than just treating mental illness, we need to rethink our economic paradigm. Why? Because business as we know it has reached a state of diminishing returns - though we work harder and harder, we never seem to get anywhere.

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Is India ready for superpower status or too far behind China to ever catch up? In his career as one of India's leading journalists and entrepreneurs, Raghav Bahl has often faced this question, and many others, from bewildered visitors.

Kosher? That means the rabbi blessed it, right? Not exactly. In this captivating account of a Bible-based practice that has grown into a multibillion-dollar industry, journalist Sue Fishkoff travels throughout America and to Shanghai, China, to find out who eats kosher food, who produces it, who is responsible for its certification, and how this fascinating world continues to evolve.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures.

How to Stop Yourself Before You Make Another Costly Decision - No one intentionally makes bad decisions. Yet we make them all the time. In fact, some of the worst disasters in recent history - the collapse of major investment banks, the global financial meltdown - were the result of seemingly reasonable decisions made by a lot of smart people. How does this happen? Michael J. Mauboussin argues that the correct process for deciding well - especially when the stakes are high - conflicts with how our minds naturally work.

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

Drawing on his experience as a 30-year survivor of a "terminal" cancer diagnosis and his training as a licensed psychologist, Neil Fiore provides deep insight and practical tools. Wise and compassionate, this audio book shows patients and their families how to work with medical caregivers, communicate with each other, and overcome feelings of helplessness.

Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust - and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

Over the years, various approaches to investing have emerged, but it's fair to say that some of them have been less than impressive. Today, the challenge for almost every investor is finding the right ways to earn above average returns. The Little Book of Stock Market Profits will show you exactly how to achieve this elusive goal.

Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels.