検索キーワード： 生物学

Nachdem sich die moderne Hirnforschung in den letzten zwanzig Jahren rasant entwickelte, hat auch das Interesse an ihren Resultaten zugenommen. Was will der Mensch? Entscheidet er selbst? Oder ist er nur das Opfer chemischer und neuronaler Affekte? Das sind spannende Fragen, besonders für Werbung und Kommunikation. Wie nimmt der Mensch wahr? Und vor allem: Was nimmt er auf? Werner T. Fuchs beschäftigt sich seit Jahren mit der Umsetzung moderner Hirnforschung ins Marketing. Seine These - inzwischen von der Hirnforschung untermauert - lautet: Der Mensch lernt durch Geschichten. Wer diese Erkenntnis in die Praxis einfließen lässt, wird sein Gegenüber besser erreichen. Fuchs hat zwölf leicht zu verstehende, unterhaltsame "Werkzeuge" kreiert, die helfen, Kommunikation grundsätzlich neu zu verstehen und auf die Arbeitsweise des Gehirns abzustimmen.

Why are we the way we are? Why do some of us find it impossible to calm a quick temper or to shake anxiety? The debate has always been divided between nature and nurture, but as psychology professor Daniel P. Keating demonstrates in Born Anxious, new DNA science points to a third factor that allows us to inherit both the nature and the nurture of previous generations - with significant consequences.

I will show you how to find and harvest Chaga mushrooms and how to properly consume Chaga. We’ll also provide you with some recipes that help you improve your health and keep it running smoothly for years to come.

In Star Trek, crew members travel to unusual planets, meet diverse beings, and encounter unique civilizations. Throughout these remarkable space adventures, does Star Trek reflect biology and evolution as we know it? What can the science in the science fiction of Star Trek teach us? In Live Long and Evolve, biologist and die-hard Trekkie Mohamed Noor takes fans on a fun, fact-filled scientific journey. Noor offers Trekkies, science-fiction fans, and anyone curious about how life works a cosmic gateway into introductory biology.

Insects walk on water, snakes slither, and fish swim. Animals move with astounding grace, speed, and versatility: how do they do it, and what can we learn from them? In How to Walk on Water and Climb up Walls, David Hu takes listeners on an accessible, wondrous journey into the world of animal motion. From basement labs at MIT to the rain forests of Panama, Hu shows how animals have adapted and evolved to traverse their environments, taking advantage of physical laws with results that are startling and ingenious.

From the Siberian permafrost to balmy California, scientists across the globe are working to resurrect all kinds of extinct animals, from ones that just left us to those that have been gone for many thousands of years. Their tools in this hunt are both fossils and cutting-edge genetic technologies. Some of these scientists are driven by sheer curiosity; others view the lost species as a powerful weapon in the fight to preserve rapidly changing ecosystems. It seems certain that these animals will walk the earth again, but what world will that give us? And is any of this a good idea?

Honey bees get all the press, but the fascinating story of North America's native bees - an endangered species essential to our ecosystems and food supplies - is just as crucial. Our Native Bees is the result of Paige Embry's yearlong quest to learn more about these forgotten, yet fundamental, creatures. Through interviews with farmers, gardeners, scientists, and bee experts, Embry explores the importance of native bees and focuses on why they play a key role in gardening and agriculture.

Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the beloved Thor Hanson takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They've given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing.

In The Genial Gene, Joan Roughgarden forcefully rejects ideas that have come to dominate the study of animal evolution. Building on her brilliant and innovative book Evolution's Rainbow, in which she challenged accepted wisdom about gender identity and sexual orientation, Roughgarden upends the notion of the selfish gene and the theory of sexual selection and develops a compelling and controversial alternative theory called social selection.

As recently as 11,000 years ago - "near time" to geologists - mammoths, mastodons, gomphotheres, ground sloths, giant armadillos, native camels and horses, the dire wolf, and many other large mammals roamed North America. In what has become one of science's greatest riddles, these large animals vanished in North and South America around the time humans arrived at the end of the last great ice age.

Who are you? It’s the most fundamental of human questions. Are you the type of person who tilts at windmills, or the one who prefers to view them from the comfort of an air-conditioned motorcoach? Our personalities are endlessly fascinating—not just to ourselves but also to our spouses, our...

More than any other writer, Gilbert White (1720-1793) has shaped the relationship between man and nature. A hundred years before Darwin, White realised the crucial role of worms in the formation of soil and understood the significance of territory and song in birds. His precise, scrupulously honest, and unaffectedly witty observations led him to interpret animals’ behaviour in a unique manner. Here, a collection of his letters to Daines Barrington and Thomas Pennant.

Suddenly, research findings require a paradigm shift in our view of the microbial world. The Human Microbiome Project at the National Institutes of Health is well under way, and unprecedented scientific technology now allows the censusing of trillions of microbes inside and on our bodies as well as in the places where we live, work, and play. This intriguing, up-to-the-minute book for scientists and nonscientists alike explains what researchers are discovering about the microbe world and what the implications are for modern science and medicine.

Since the birth of civilization, human beings have manipulated other life-forms. We have selectively bred plants and animals for thousands of years to maximize agricultural production and cater to our tastes in pets. The observation of the creation of artificial animal and plant variants was a key stimulant for Charles Darwin's theory of evolution. The ability to directly engineer the genomes of organisms first became possible in the 1970s, when the gene for human insulin was introduced into bacteria.

Did you know that San Diego’s Frozen Zoo is home to preserved DNA samples from over 8,000 endangered or threatened species, or that the tell-tale smell of freshly mowed grass is actually the plant’s version of a distress call? And what about Henrietta Lacks, the “immortal woman” whose cancer cells have been divided and multiplied for research purposes for over 60 years? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know: Science.

The ocean teems with life that thrives under difficult situations in unusual environments. The Extreme Life of the Sea takes listeners to the absolute limits of the ocean world - the fastest and deepest, the hottest and oldest creatures of the oceans. It dives into the icy Arctic and boiling hydrothermal vents - and exposes the eternal darkness of the deepest undersea trenches - to show how marine life thrives against the odds. This thrilling book brings to life the sea's most extreme species, and tells their stories as characters in the drama of the oceans.

When Stephen Bodio was a young boy in the early '50s, he saw an image in National Geographic that became forever etched in his mind: It was a photograph of a Kazakh nomad, dressed in a long coat and wearing a fur hat, holding a huge tame eagle on his fist. And a lifelong fascination with Central Asia was born.

In recent years, malaria has emerged as a cause célèbre for voguish philanthropists. Bill Gates, Bono, and Laura Bush are only a few of the personalities who have lent their names - and opened their pocketbooks - in hopes of curing the disease. Still, in a time when every emergent disease inspires waves of panic, why aren’t we doing more to eradicate one of our oldest foes? And how does a parasitic disease that we’ve known how to prevent for more than a century still infect 500 million people every year, killing nearly 1 million of them?

Known as the original "Snakemaster" from his various television shows, Austin Stevens is one of the most famous herpetologists in the world. From his show Austin Stevens: Snakemaster on Animal Planet to his many appearances in the media, Stevens is known as an incredibly smart, yet incredibly insane animal lover.

The human reaction to insects is neither purely biological nor simply cultural. And no one reacts to insects with indifference. Insects frighten, disgust, and fascinate us. Jeff Lockwood explores this phenomenon through evolutionary science, human history, and contemporary psychology, as well as a debilitating bout with entomophobia in his work as an entomologist. Exploring the nature of anxiety and phobia, Lockwood explores the lively debate about how much of our fear of insects can be attributed to ancestral predisposition for our own survival and how much is learned through individual experiences.