検索キーワード： 社会心理学・相互作用

These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Unlock the Power to Read People, Disarm Manipulation, and Gain Control of Every Interaction. Tired of being caught off guard by people's hidden motives and manipulative tactics? Do you struggle with knowing who to trust and how to protect yourself from emotional manipulation? Want to gain an edge in every conversation by understanding the unspoken signals people are sending? Ever walked away from a conversation feeling uneasy, wondering if you’ve been manipulated or lied to? We’ve all been there — questioning our instincts and doubting others' authenticity.

How do you handle jerks—politely, strategically, and without losing your cool? They’re everywhere. The loudmouth at work who dominates every meeting. The sarcastic relative who always has a cutting remark. The impatient driver who honks before the light even turns green. Jerks show up in every corner of life—and too often, they drag us into their chaos. Most people either fight back, wasting energy in pointless battles, or retreat, letting the jerk win by default. Neither works. But what if there was a smarter way?

Deeply revealing and insightful, The Mattering Instinct is a must-listen for those curious about why we seek to matter to ourselves and others—and how this insatiable longing that drives us apart may be the key to finally understanding each other.

Seguro que alguna vez te has preguntado por qué reaccionas de cierta manera ante ciertas personas. Por qué parece que hay tipos de gente que te sacan de quicio solo con existir. Por qué te boicoteas justo cuando las cosas van bien. Por qué eliges sistemáticamente parejas que te hacen sufrir. Por qué te da tanto miedo destacar cuando sabes que tienes talento de sobra.

¿Estás cansado de ser manipulado sin darte cuenta? ¿Alguna vez te has alejado de una conversación preguntándote cómo alguien logró entrar en tu mente? ¿Quieres reconocer y usar los disparadores psicológicos que moldean cada decisión que las personas toman? ¿Qué pasaría si te dijera que el mundo ha estado usando los mismos trucos psicológicos durante más de 2,000 años, todos los días, contigo? Cuando entiendes la persuasión a su nivel más profundo, dejas de ser la marioneta. Te conviertes en quien sostiene las cuerdas.

Introducing the Managing Self-Consciousness Workbook from the Coaching Psychology Series—it’s a game-changer for being able to comfortably cope in the limelight. This workbook is a go-to if you tend to become anxious when you present or have anxiety in some social situations where you feel judged by others.

People don't often get much done on their own, according to social psychologists. Everything we think and say is affected by social signals and how we connect with other people. This point of view doesn't say that free choice isn't important; it just shows how people are connected to each other and to communities in ways that aren't always obvious. Studies of persuasion help us understand how people's ideas change, while studies of social identity help us understand issues of belonging and discrimination. You can utilize social psychology for more than simply schoolwork.

This guide reveals practical steps to craft a social and digital presence that makes attraction feel effortless and authentic, based on proven strategies. Explore the window shopping system to draw women into your online world. Learn social proof strategies to create emotional resonance without pursuing. Master digital presence to turn social media into a hub for genuine interest. Discover transformation stories of men boosting confidence and results. Design emotional architecture to build investment before a first date.

I’ve always believed you don’t need to be psychic to read minds—you just need to pay attention. People reveal themselves every day in ways they don’t even realize. A clipped tone, a hesitant smile, a restless gesture, a word chosen too quickly—these are the cracks in the surface where their true thoughts slip out. Over the years, I’ve learned that the secret to understanding people is noticing those cracks. That’s why I wrote this book: to show you how to tune in to the subtle signals all around you and finally hear the conversations that are happening beneath the words.

For thousands of years, people have argued about whether humanity is selfish or generous, cruel or kind. But recently, our answers have changed. In 1972, half of Americans agreed that most people can be trusted; by 2018, only a third did. Different generations, genders, religions, and political parties can’t seem to agree on anything, except that they all think human virtue is evaporating.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.

In a world constantly shaped by persuasion, understanding why we say "yes" is no longer a luxury—it's a necessity. The Power of Persuasion takes you on a deep dive into the science, strategies, and ethics of influence, showing how persuasion shapes everything from the choices we make to the identities we build. From everyday decisions to high-stakes moments, this book reveals the invisible forces that drive human behaviour.

Whether you're a professional, business executive, manager, salesperson, coach or parent — we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

In Learn to Act As If Nothing Bothers You, author Victor O. Carl unveils the blueprint to becoming calm, unreadable, and untouchable—without losing your humanity. You’ll meet unforgettable characters—like The Ice General, Andrea the Invincible, Jessa the Silent Storm, and Carter, the man who learned too late. Their stories will break your heart, stir your soul, and awaken a new kind of self-respect within you.

Unlock the Dark Secrets of Power-Learn the Ruthless Tactics Used by History's Most Cunning Leaders. 48 Laws of Machiavellian Power: Master the Art of Ruthless Strategy, Influence, and Control is your no-nonsense manual for gaining, maintaining, and expanding your power in a world where the naive get used and the weak get crushed. Drawing on timeless principles of realpolitik, psychological manipulation, and strategic dominance, this book is for those who are ready to stop playing fair-and start winning.

Master-Manipulator Secrets (2 in 1) blends the dark truths of human behavior with ethical, real-world strategies for influence, persuasion, and emotional self-defense. It gives you the psychological tools to recognize manipulation and use the same techniques for good.