検索キーワード： 社会心理学・相互作用

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In The Road to Character, David Brooks, best-selling author of The Social Animal and New York Times columnist, explains why selflessness leads to greater success. We all possess two natures. One focuses on external success: wealth, fame, status and a great career. The other aims for internal goodness, driven by a spiritual urge not only to do good but to be good - honest, loving and steadfast. The inner self doesn't seek happiness superficially defined; it seeks emotional commitments without counting the cost and a deeper moral joy.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab and every person you meet a chance to experiment. The Charisma Myth is a mix of fun stories, sound science and practical tools. Cabane takes a scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are and how to handle them.

Think you can’t get conned? Think again. The New York Times best-selling author of Mastermind: How to Think Like Sherlock Holmes explains how to spot the con before they spot you. A compelling investigation into the minds, motives, and methods of con artists - and the people who fall for their cons over and over again. From multimillion-dollar Ponzi schemes to small-time frauds, Konnikova pulls together a selection of fascinating stories to demonstrate what all cons share in common, drawing on scientific, dramatic, and psychological perspectives.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Social psychologist Philip Zimbardo has the answers. He explains how - and the myriad reasons why - we are all susceptible to the lure of "the dark side". Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can make monsters out of decent men and women.

Adolf Hitler is one of the most studied men in history, and yet the most important things we think we know about him are wrong. As Brendan Simms' major new biography shows, Hitler's main preoccupation was not, as widely believed, the threat of Bolshevism but that of international capitalism and Anglo-America. These two fears drove both his anti-Semitism and his determination to secure the 'living space' necessary to survive in a world dominated by the British Empire and the United States.

Muita gente acredita que a melhor maneira de motivar alguém é oferecer algum tipo de recompensa, como prêmios, promoções ou dinheiro. Esta visão está errada, diz Daniel Pink. Segundo ele, o segredo da alta performance e da satisfação está ligado à necessidade essencialmente humana de aprender e criar coisas novas, ter autonomia e melhorar o mundo para nós e para os outros.

La vergüenza es uno de los sentimientos más comunes y más complejos del ser humano. Es una representación mental que toma forma cuando entendemos que también existe el mundo del otro y comenzamos a notar su mirada y a vernos reflejados en ella, pues como decía Charles Darwin "es el pensar lo que los otros piensan sobre nosotros lo que nos hace enrojecer".

This audiobook investigates the competition among Americans to survive the coronavirus. Sound interesting? The author thinks so too! Listen to American vs. American and learn about Social Psychology.

Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West but worldwide.

The revised and updated edition of Lt. Col. Dave Grossman's modern classic about the psychology of combat, hailed by the Washington Post as "an illuminating account of how soldiers learn to kill and how they live with the experiences of having killed". In World War II, only 15 to 20 percent of combat infantry were willing to fire their rifles. In Korea, about 50 percent. In Vietnam, the figure rose to more than 90 percent. The good news is that most soldiers are loath to kill.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Lügen sind allgegenwärtig. Sie begegnen uns im Alltag, in der Politik, in den Medien und sogar in den intimsten Beziehungen. Aber was passiert, wenn die Grenze zwischen Wahrheit und Lüge verschwimmt? In diesem packenden Buch werfen wir einen scharfsinnigen Blick auf die Psychologie des Lügens, die Auswirkungen auf unsere Gesellschaft und das menschliche Verhalten.

Dark Seduction Secrets and Mind Games isn’t just a book. It’s a wake-up call and tactical guide to help you recognize, resist, and ethically master the same psychological weapons manipulators use so you’re never left powerless again.

In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You'll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car).

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

Deja de aferrarte. Empieza a florecer. Descubre la libertad de soltar y sentirte completo sin necesitar a nadie más. ¿Estás cansado de sentirte emocionalmente dependiente, de perseguir a personas que nunca parecen valorarte o de quedarte atrapado en patrones de apego tóxico? ¿Buscas validación constantemente en redes sociales, en tus relaciones o de personas que solo te ofrecen migajas de afecto? ¿Alguna vez te has preguntado cómo se sentiría realmente amarte a ti mismo, ser emocionalmente libre y sentir que eres suficiente por ti mismo?