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Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

“Its theme is political fanaticism, with which it deals severely and brilliantly.” —New Yorker The famous bestseller with “concise insight into what drives the mind of the fanatic and the dynamics of a mass movement” (Wall Street Journal) by the legendary San Francisco longshoreman. A...

Mastering Sexual Presence is the ultimate guide to unlocking your deepest masculine power. This isn’t about tricks or manipulation—it’s about rewiring your energy so that women feel your presence before you speak.

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The...

Discover Your True Self: Heal Your Inner Child and Find Your Authentic Self with Over 100 Proven Techniques for Self-Discovery. Do you feel disconnected from your true self despite outward success? Struggling to build fulfilling relationships or overcome your inner critic? It’s time to heal your inner child and rediscover who you truly are.

Квалифицированный психолог и семейный психотерапевт Оскар Хольцберг предлагает нам не жить ожиданием мифической Большой любви, вымещая неудовлетворенность от ее отсутствия на наших «недостаточно идеальных» партнерах, а сосредоточиться на доступной уже сейчас реальности. Эта аудиокнига станет для вас пособием по выстраиванию крепких и долгосрочных отношений: в ней есть и действенные советы автора, и многочисленные примеры из практики, и разбор досадных ошибок.

What if the secret to lasting love has been quietly practiced in Japan for over a thousand years? While Western culture often treats relationships as emotional rollercoasters, Japanese couples have mastered the art of building deep, peaceful connections that endure for decades. 23 Japanese Relationship Secrets reveals the time-tested wisdom that creates harmony, deepens intimacy, and transforms ordinary partnerships into extraordinary bonds. This book unveils authentic Japanese relationship principles that you can apply immediately, regardless of your cultural background.

Se estima que 284 millones de personas han experimentado un trastorno de ansiedad en algún momento de su vida. Aunque la ansiedad es extremadamente común, la buena noticia es que también es extremadamente tratable. Basándose en tres décadas de conocimiento y experiencia del Dr. Tim Sharp, Hábitos para Dominar la Ansiedad es un programa de 10 pasos para guiar tu camino hacia la gestión y el dominio de tu ansiedad.

Amoral, inmisericorde, despiadada y, sobre todo, muy instructiva, esta incisiva obra concentra tres mil años de historia del poder en cuarenta y ocho leyes claras y concisas. Robert Greene detalla las leyes del poder en su esencia más cruda, sintetizando el pensamiento de Maquiavelo, Sun Tzu, Carl von Clausewitz y otros grandes teóricos y estrategas.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. 

First published in 1895, The Crowd: A Study of the Popular Mind remains one of the most influential works on mass psychology and the behavior of crowds. Gustave Le Bon’s groundbreaking analysis explores how individuals, when part of a crowd, surrender their rationality and adopt a collective mindset driven by emotion, impulse, and unconscious influence.

Two New York Times-bestselling psychologists explain the science of cons—and how we can avoid them From phishing scams to Ponzi schemes, fraudulent science to fake art, chess cheaters to crypto hucksters, and marketers to magicians, our world brims with deception. In Nobody’s Fool...

아프리카에는 야생말 다리에 붙어 피를 빨아먹는 박쥐가 산다. 다리에 흡혈박쥐가 붙은 야생말은 결국 죽음을 맞는다. 그런데 놀라운 사실은 박쥐가 빨아먹는 피의 양은 미미해 자신보다 몸집이 거대한 말의 건강에 심각한 영향을 줄 수 없다는 것이다. 말을 죽음으로 몰아넣은 원인은 분노다. 아무리 발버둥을 쳐도 떼어낼 수 없는 위치에 붙어 피를 빠는 박쥐를 향한 분노가 말을 죽음으로 몰아넣는다. 이렇게 실제 일어난 일보다는 그와 관련된 심리 반응이 결과의 중요 원인이 되는 경우가 많다는 사실이 점점 밝혀지고 있다. 이 같은 이유로 심리학은 현대에 이르러 재조명을 받았다. 심리학의 쓸모를 최대한 살린 『심리학을 만나 행복해졌다』는 중국에서 출간되자마자 수많은 독자의 관심을 끌어 150만 부 이상이 판매되었다. 수십만 개의 독자 리뷰가 달리는 등 뜨거운 반응을 얻었다.

On Combat looks at what happens to the human body under the stresses of deadly battle and the impact on the nervous system, heart, breathing, visual and auditory perception, memory -- then discusses new research findings as to what measure warriors can take to prevent such debilitations so they...

The renowned social psychologist delves deep into the fraught relationship between genders, drawing upon the influential insights of Bachofen, Freud, Marx, and Briffault. Not primarily interested in the existence of anatomical and biological differences between the sexes, Fromm instead analyzes how these differences have been made use of throughout human history.

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world's philosophical wisdom can enrich and transform our lives The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been...

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness – knowing who we are and how others see us...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.